How to Become a Parenting Coach

Kiva Schuler • April 22, 2025
How to Become a Parenting Coach

Imagine turning your passion for parenting into a meaningful business. Becoming a parenting coach will allow you to take a deep dive into the art and science of conscious parenting and transform your love for this field into a thriving career that benefits your own family and countless others.


A parent coaching business is ideal for parents, professionals, and educators who deeply value conscious, empowered parenting, the practice of bringing awareness, compassion, and emotional intelligence into parent-child relationships. By becoming a conscious parenting coach, you'll help parents recognize and transform their unconscious parenting patterns, enabling deeper connections and healthier family dynamics.


There are many training organizations that train and/or certify Parenting Coaches (you can explore certification through The Jai Institute here).


When deciding which program to enroll in, there are several things for you to consider:


1. Philosophy 


Do you feel an alignment with the teaching philosophy of the organization? Are they parent-centric (meaning the work focuses on shifting the beliefs, behaviors, and choices of parents) or child-centric (meaning the work focuses on shifting the beliefs, behaviors, and choices of children)? 


Here at Jai, we are parent-centric. When parents shift, children shift. We actually desire to teach parents that children don’t require behavior modification through manipulations, punishments, consequences, or even bribes to be cooperative, engaged members of the family.


And so our work in parent coaching teaches conscious communication, emotional intelligence, and regulation to parents first, dramatically shifting the dynamic in the home. 


Our curriculum is built on
the scientific foundations of attachment science, neuroscience, non-violent communication, and the role of emotional regulation in behavior.


Our students also learn tools in generational pattern coaching, emotion coaching, communication coaching, and mindset coaching in order to be able to fully support their clients.


2. Cost & Duration


Parent Coaching Certification program tuition can range from $3,500 to $12,000. The more costly programs are typically accredited by the International Coaching Federation. Here at Jai, we have been certifying Parenting Coaches since 2011 in our 7-month training program.


Our conscious choice not to pursue ICF credentials allows us to charge less while still providing our trainees the systems, confidence, and proven platform to create transformation for the families they serve.

You’ll also want to consider the length of the program, including the weekly time commitment. Becoming a Parenting Coach is a serious commitment, and you should be prepared to commit 5-7 hours per week to your professional education.


3. Ongoing Support & Community


It’s important to know what kind of support is available to you after you graduate from your certification program. Building a full practice as a Parenting Coach is simple, but that doesn’t necessarily mean that it is easy.

It often requires stretching your comfort zone, because if no one knows about your work and what you have to offer, then they don’t know that you can help them have the relationship with their children that they want!

This means that you’re going to need to “put yourself out there as a coach.” This requires gaining confidence and skills in visibility, marketing, and sales. You can be the best coach in the world, but if you don’t know
how to enroll clients as a parent coach, you can’t actually help the people who want to be helped! 


Here at Jai, we understand that we need each other to do uncomfortable things. We need a community where we can be cheered and celebrated for our successes, and where we have a soft place to land when things aren’t going so well. The path of self-employment is so empowering, and it comes with inevitable ups and downs. 


After your Parent Coach training is complete, you’ll spend a month in our business bootcamp learning
the most effective ways to enroll clients with the same values that you bring to your coaching. 


We also continue to support this community with a thriving graduates group.


Should I Become a Conscious Parenting Coach?


If you feel a connection to the principles of empowered, conscious, and peaceful parenting, becoming a parent coach is a deeply fulfilling path. Training and certification programs equip you with powerful techniques to guide parents toward more mindful, emotionally connected relationships with their children.


A Parent Coaching business works for parents, professionals, and educators who value:

 

  • Conscious Parenting: Conscious Parenting is the idea that we can bring mindfulness, insight, and emotional awareness to our roles as parents. All parents bring their own parenting past (the way they were parented) to their relationship with their children. It is human nature. Left in the unconscious, these patterns of triggers, reactivity, and even violence get passed down through the generations. Conscious parenting allows moms and dads to do the brave work of transforming these harmful patterns, and allows more connection, trust, love, and healthy attachments to their relationship with their child(ren).

  • Freedom & Flexibility: So many parents dream of a career that allows the freedom and flexibility to be present with their children. Self-employment is a great option for parents! It allows us to be in charge of our schedule, our time-off, our working hours, and even our earning power.

  • Purpose & Impact: Most adults spend most of their waking hours at work. For many, work is what Jerry Colonna, author of the leadership book Reboot, calls “the dreadful obligation.” Work is how we contribute our creativity, intelligence, energy, and time. However, finding work that lights up your soul is one of the greatest gifts. When you love your work, you love your life. 



Approaching parenting from a more mindful, connected, and peaceful perspective is a skill that you can share with other parents who are struggling. Conscious Parenting Coaching certification will give you all the tools you need to support and guide those who seek your services.


As a certified Parenting Coach, you will have the opportunity to share the incredible things you learn and apply in your own family through the Jai Parent Coaching program. 


Many of our coaches begin simply by taking the program for their own family’s benefit, but once they see the powerful and profound changes in their own family, they feel deeply inspired to share this work with everyone who needs it.


The work begins with learning the skills, approaches, and new perspectives that help you to separate your own experiences and reactions from what is actually happening in the present moment with your child. You are then able to act from a place of understanding, compassion, and connection instead of overwhelm, frustration, and reaction. During the certification process to become a Peaceful Parenting Coach, you will begin to familiarize yourself with and apply this parenting philosophy in your own life in ways that work for you and your family.


Some of the approaches you will learn include:


How to temporarily set aside your own feelings in times of heightened emotion so you can engage from a more peaceful place.


Learning how to resist reacting too quickly will help you feel calmer and more grounded in stressful moments. You will gain the tools to discern whether your reaction is based on what is happening in the moment or stems from past traumas you experienced in your own life. Learning to self-soothe and self-regulate is a key component to doing this effectively without ignoring what is coming up for you.


Ways to consistently engage and connect with your child.


Setting aside time to connect without distractions in ways that are enjoyable for you and your child will increase your sense of closeness and trust and help you to move into a new level of relationship with each other that is more cooperative and fun!


Learning how to guide your child without the use of punishments.


Giving your child the knowledge and resources they need to make good decisions and opening up new ways to communicate will help you to identify the root cause of any behavior that feels out of alignment with your family’s values, so you and your child can work together to overcome it.


Parenting Coach training can help you master these techniques and show your clients how to do the same.


Parent Coaching is best suited for parents who are looking for supplemental income or to build a business during school hours. Because your clients are parents too, it is simple to build your business during the times when you’re not needed by your own children. 


A Parent Coaching business is also suitable for therapists, coaches, educators, pediatricians, or anyone who already has professional experience working with children and youth.


There is no greater privilege than providing families with the tools, support, accountability, and strategies to have the relationships they desire with their children.


There is nothing more fulfilling than learning that a parent you’ve supported has stopped yelling at their kids, or that a mom has stopped drowning her guilt with wine, or that a couple has pulled back from the brink of divorce because they’ve reached the same page on their parenting values.

As Parenting Coaches, we get to bear witness to these life-changing transformations day in and day out.


Your First and Most Important Decision

Your first and most important decision is to allow yourself this dream: that you can absolutely succeed and thrive as a Parenting Coach. 


All it takes is a commitment to yourself to embark on a journey of personal growth, trust, and forgiveness (of yourself and others – because you can’t walk people down a road you haven’t walked yourself)!


If you'd like to go even deeper, we have a guide on how to become a parenting coach! You can download your copy here!


Being a successful Parenting Coach does not mean that you need to be a “perfect parent.” In fact, the more willing you are to embrace all aspects of your parenting journey, the better equipped you are to meet your future clients with empathy, compassion, and honesty. In serving our clients, we deepen our own knowledge & transformation alongside them.


It is your realness that will make you great. And your passion for creating a new way of parenting… a way that honors the needs, feelings, and emotions of every member of every family, and sees each individual as deserving, whole, and complete. 


This is what it means to be a Parenting Coach. It is a great privilege and responsibility. 


If this speaks to your heart…  fill out  an application to join our program today.

Kiva Schuler

Meet Your Author, Kiva Schuler
Jai Co-Founder and CEO

Kiva’s passion for parenting stemmed from her own childhood experiences of neglect and trauma. Like many of her generation, she had a front row seat to witnessing what she did not want for her own children. And in many ways, Jai is the fulfillment of a promise that she made to herself when she was 16 years old… that when she had children of her own, she would learn to parent them with compassion, consistency and communication. 

 

Kiva is a serial entrepreneur, and has been the marketer behind many transformational brands. Passionate about bringing authenticity and integrity to marketing and sales, she’s a sought after mentor, speaker and coach.

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By Maggie Pouplis June 3, 2026
Almost every parent experiences this more than once. Your child changes, and suddenly, you feel like you no longer fully understand them. The toddler who melts down over the “wrong” cup. The once easygoing school-aged child who suddenly becomes more sensitive, withdrawn, or reactive. The teenager who pulls away just when you feel the strongest urge to protect them. And somewhere in those moments, most parents begin searching for explanations. “Something changed.” “Someone is influencing them.” “They’ve become difficult.” “Social media is ruining this generation.” As parents, we naturally try to make sense of behavior. We look for causes because uncertainty feels uncomfortable, especially when it involves someone we love so deeply. But many times, what changes first is not the child’s character. It is the child’s developing brain. One of the most important things I learned during my training with the Jai Institute for Parenting was that behavior cannot be fully understood outside the context of relationship, nervous system development, and emotional safety. That perspective stayed with me and eventually led me to dive even deeper into developmental neuroscience and brain development. Because once you begin to understand how the brain develops, it stops looking like defiance, manipulation, laziness, or attitude. The behavior begins to look like development. In the early years of life, especially between ages two and four, children experience emotions intensely while still lacking the neurological maturity to regulate them independently. The areas of the brain responsible for impulse control, emotional regulation, planning, and perspective taking are still under construction. In other words, young children often feel enormous emotions inside very small nervous systems. This is why a toddler can completely fall apart because their banana broke in half or because you gave them the “wrong” spoon. To the adult brain, the reaction may seem dramatic. To the child’s nervous system, however, the distress is real. This does not mean children should grow up without boundaries . It means that in moments of emotional flooding, connection and regulation often need to come before teaching. As Dr. Daniel Siegel often explains, an overwhelmed brain cannot effectively access logic, learning, or problem-solving. The nervous system must first return to a state of safety before true learning can happen. This is where co-regulation becomes incredibly important. Children borrow our nervous systems long before they can consistently regulate themselves. They learn emotional regulation through repeated relational experiences with calm, connected adults. Of course, this does not mean parents must remain perfectly calm all the time. Parents are human beings with limits, stress, exhaustion, responsibilities, and their own nervous systems. What matters most is not perfection but repair, awareness, and the overall emotional climate of the relationship. As children move into the school-age years, something else begins to happen. Around ages five to seven, the social brain expands significantly. Children become increasingly aware of how others see them. Acceptance, belonging, comparison, fairness, and peer relationships begin carrying much more emotional weight. This is often the age when parents say things like: “They suddenly became more sensitive.” “They take everything personally now.” “They worry more than before.” And they are usually right. At this stage, children are not simply reacting emotionally. They are beginning to build a deeper social identity. Their brains are becoming more aware of social evaluation and emotional meaning within relationships. Then comes a stage I personally believe is one of the most misunderstood of all: roughly ages eight to ten. Many parents expect things to stabilize by this point. Instead, some children become quieter, more introspective, more emotionally reactive, or seemingly disconnected. Others become easily bored, frustrated, or emotionally overwhelmed. And naturally, adults begin creating narratives around those changes. “They’re lazy.” “They’ve changed.” “They don’t care anymore.” But very often, what we are witnessing is neurological reorganization rather than deterioration. During this period, the brain begins a major process called synaptic pruning. Neural connections that are not frequently used begin to weaken, while frequently used pathways become stronger and more efficient. At the same time, children develop more complex emotional awareness, deeper thinking, and a richer internal world. Many children at this age begin asking bigger questions about themselves, relationships, fairness, identity, and belonging, even if they cannot fully articulate those thoughts yet. Sometimes what adults interpret as withdrawal is actually cognitive and emotional expansion happening internally. And then adolescence arrives, perhaps the stage that activates the most fear in parents. Teenagers begin separating psychologically from their parents as part of healthy development. Their need for autonomy increases while the emotional and reward systems of the brain become highly sensitive. Peer relationships become deeply important, emotions intensify, and risk-taking often increases. To many parents, this can feel frightening or even personal. But adolescence is not a broken relationship. It is a developmental transition. Teenagers still need boundaries, guidance, and emotional safety. Perhaps more than ever. 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Almost every parent experiences this more than once. Your child changes, and suddenly, you feel like you no longer fully understand them. The toddler who melts down over the “wrong” cup. The once easygoing school-aged child who suddenly becomes more sensitive, withdrawn, or reactive. The teenager who pulls away just when you feel the strongest urge to protect them. And somewhere in those moments, most parents begin searching for explanations. “Something changed.” “Someone is influencing them.” “They’ve become difficult.” “Social media is ruining this generation.” As parents, we naturally try to make sense of behavior. We look for causes because uncertainty feels uncomfortable, especially when it involves someone we love so deeply. But many times, what changes first is not the child’s character. It is the child’s developing brain. One of the most important things I learned during my training with the Jai Institute for Parenting was that behavior cannot be fully understood outside the context of relationship, nervous system development, and emotional safety. That perspective stayed with me and eventually led me to dive even deeper into developmental neuroscience and brain development. Because once you begin to understand how the brain develops, it stops looking like defiance, manipulation, laziness, or attitude. The behavior begins to look like development. In the early years of life, especially between ages two and four, children experience emotions intensely while still lacking the neurological maturity to regulate them independently. The areas of the brain responsible for impulse control, emotional regulation, planning, and perspective taking are still under construction. In other words, young children often feel enormous emotions inside very small nervous systems. This is why a toddler can completely fall apart because their banana broke in half or because you gave them the “wrong” spoon. To the adult brain, the reaction may seem dramatic. To the child’s nervous system, however, the distress is real. This does not mean children should grow up without boundaries . It means that in moments of emotional flooding, connection and regulation often need to come before teaching. As Dr. Daniel Siegel often explains, an overwhelmed brain cannot effectively access logic, learning, or problem-solving. The nervous system must first return to a state of safety before true learning can happen. This is where co-regulation becomes incredibly important. Children borrow our nervous systems long before they can consistently regulate themselves. They learn emotional regulation through repeated relational experiences with calm, connected adults. Of course, this does not mean parents must remain perfectly calm all the time. Parents are human beings with limits, stress, exhaustion, responsibilities, and their own nervous systems. What matters most is not perfection but repair, awareness, and the overall emotional climate of the relationship. As children move into the school-age years, something else begins to happen. Around ages five to seven, the social brain expands significantly. Children become increasingly aware of how others see them. Acceptance, belonging, comparison, fairness, and peer relationships begin carrying much more emotional weight. This is often the age when parents say things like: “They suddenly became more sensitive.” “They take everything personally now.” “They worry more than before.” And they are usually right. At this stage, children are not simply reacting emotionally. They are beginning to build a deeper social identity. Their brains are becoming more aware of social evaluation and emotional meaning within relationships. Then comes a stage I personally believe is one of the most misunderstood of all: roughly ages eight to ten. Many parents expect things to stabilize by this point. Instead, some children become quieter, more introspective, more emotionally reactive, or seemingly disconnected. Others become easily bored, frustrated, or emotionally overwhelmed. And naturally, adults begin creating narratives around those changes. “They’re lazy.” “They’ve changed.” “They don’t care anymore.” But very often, what we are witnessing is neurological reorganization rather than deterioration. During this period, the brain begins a major process called synaptic pruning. Neural connections that are not frequently used begin to weaken, while frequently used pathways become stronger and more efficient. At the same time, children develop more complex emotional awareness, deeper thinking, and a richer internal world. Many children at this age begin asking bigger questions about themselves, relationships, fairness, identity, and belonging, even if they cannot fully articulate those thoughts yet. Sometimes what adults interpret as withdrawal is actually cognitive and emotional expansion happening internally. And then adolescence arrives, perhaps the stage that activates the most fear in parents. Teenagers begin separating psychologically from their parents as part of healthy development. Their need for autonomy increases while the emotional and reward systems of the brain become highly sensitive. Peer relationships become deeply important, emotions intensify, and risk-taking often increases. To many parents, this can feel frightening or even personal. But adolescence is not a broken relationship. It is a developmental transition. Teenagers still need boundaries, guidance, and emotional safety. Perhaps more than ever. 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