Why Parent Coaching is Your Real-Life Dream Job

Katie Owen • March 10, 2023
Why Parent Coaching is Your Real-Life Dream Job

As a parent, finding a career that combines all the things you’re looking for can be a challenge. Often you have to give up one important thing for another… The work is flexible but it has no real earning potential. Or, it’s a fulfilling career, but the hours are terrible. Or maybe it sounds like it has everything you’re looking for, until it turns out to be a bag of magic beans.

 

At the Jai Institute for Parenting we hear the same desires from parents we have spoken to over the years. Parents, like you, who want careers that:


  • Allow you the freedom to be there for all the important moments in your child’s life, from pickups and drop offs, to recitals, vacations and everything in between
  • Give you the flexibility you need to create the schedule that’s right for YOUR family, whether that’s full-time or part-time
  • Provide you with a REAL financial opportunity to earn a living or contribute to your family’s finances
  • Offer you a chance to do work that is truly fulfilling, so you can give the gift of who you are to the world outside your home


Below you will find the top 4 reasons why parent coaching is all around THE BEST career available for parents. Parent coaching has so much to offer; it really blows every other career opportunity out of the water. 


Time and again we see parent coaches, many of whom have started businesses in the past, finally get to create the kind of life and career they’ve been longing for. A great example is a coach named Linda. After a year of hard work, Linda is now following her passion and supporting her family while being able to enjoy the flexibility she needed to spend time with her young children.


In one of my early business coaching sessions, when Linda was just weeks from graduation, she was openly sharing that she worried that she would not succeed as a parent coach. We spent the next few weeks looking at the beliefs she was holding and outlining the actions it was going to take for her to succeed. She was determined to succeed and it showed in her openness to try on new beliefs and ways of moving forward everyday.


This is just one example. There are so many parent coaches like Linda who are putting in the time and effort and seeing that the potential and payoffs for this work are truly endless. 


Through working with our coaches I have put together this list of the Top 4 reasons why parent coaching is the best career for parents: 


#1 - You have true freedom and flexibility to create the schedule that works for you and your family


Parent coaches work the hours they choose to work. This means that you can decide exactly what’s right for you and your family and set your schedule accordingly. Drop your kids off and pick them up from school, take a few weeks off for the holidays, be with your kids over spring break, and be available for those days that you might otherwise have to compromise on, like giving yourself that extra day or two to prepare for birthdays or Thanksgiving. That’s the beauty of running your own business!


You can also work full or part time and change your availability as your children age or your needs change. You can also add offerings like groups or weekend workshops to increase your ability to work with people and your income, without increasing your hours. Many of our coaches set their hours through tools like calendly so that they choose when they are available and when they are not. 


#2 - You get to do truly meaningful, deeply fulfilling work that changes people’s lives (including your family’s and your own!)


Parents want to raise their children in ways that feel peaceful and connected, now more than ever. Exerting control and living in a state of constant power struggle, the way that many of us grew up, no longer seems like a reasonable norm.


At the Jai Institute for Parenting you begin by going through this incredible work first to find healing, connection and more peace within your own family and yourself. You get to practice being the kind of parent you truly want to be. At the same time, you learn the science of child development, brain development, non-violent communication, and nervous system regulation all while gaining tools for deeper perspective and connection. You learn how to identify and soothe your own emotions so you can be more present for your own children and enjoy your family life so much more!


Upon graduation our parent coaches take this work out into their communities where they get to support others in realizing their dreams of becoming the kind of parents they truly want to be. They share their passion, knowledge and support with other parents who are struggling with the universal desires for connection, love, cooperation and having more fun in their families! 


#3 - You can build a truly profitable business that supports your family’s needs and your family’s dreams


The earning potential for you as a parent coach is only limited by your imagination and how much time you want to devote to your business! 


  • Are you looking for an incredible part-time way to add a stream of income to your family so you can save for college or take your family on unforgettable vacations? Parent coaching can give you that. 
  • Are you looking to support your family through a flexible full-time career? Parent coaching can offer you that too. 
  • Do you have dreams of building a peaceful parenting empire with online classes, resources, group offerings and maybe one day write a book of your own? Guess what? We have coaches who have done all of the above. 


It’s just a matter of deciding what you want to do and the amount of time and dedication you’re looking to invest. If you are curious about how much you can earn as a parent coach, check out this article.


#4 - You take specialized training and certification that doesn’t take years and tens of thousands of dollars to complete


Parent coach training includes skills, and knowledge that focuses exclusively on the areas of specialization that are needed to be skilled and successful in their work. There’s no need to spend years learning things outside of your scope of practice. Parent coaching courses vary greatly in what they cover so be sure to check out the Ultimate Guide to Parent Coaching along with a list of questions for you to consider.



At the Jai Institute for Parenting we have been certifying parent coaches for over 11 years. Our parent coaching curriculum provides coaches with an education that includes non-violent communication, brain development, emotional intelligence, the neuroplasticity work of Dr. Bruce Lipton, somatic awareness and nervous system science. Our work is rooted in attachment science—understanding the way we were parented as children and how it defines the way we relate to our own children and the people around us. 


Through our parenting coach certification, our students learn powerful coaching techniques and have ongoing opportunities to practice throughout their training, giving them the tools and confidence they need to be truly successful. 


Parent coaching is one of the fastest growing fields in the coaching and personal development world. More and more parents are realizing that we need support, guidance, information and tools to be the best parents we can be. 


As time goes on, we believe that this desire for new cultural norms of peace and connection in parenting will continue to gain momentum. At the Jai Institute for Parenting, we envision a world where having a parent coach is as common as having a pediatrician. 


We see that shift happening already and we want you to be a part of this expanding opportunity, if you feel called to. For more information about becoming a parent coach and to see if this is truly the opportunity you’ve been looking for, check out the Ultimate Guide to Parent Coaching here.

The Ultimate Guide to Parent Coaching

  • Gain incredible insights, integrate valuable perspectives and learn new ways of seeing and understanding the world.

  • Learn new coaching skills, which are applicable in all of your relationships, personal and professional

  • Build a business you love, that gives you freedom, flexibility and income for your family
FREE DOWNLOAD >>
Kiva Schuler

Meet Your Author, Katie Owen

Jai Business Coach & Marketing Mentor

As a former practicing therapist turned copywriter and marketing strategist, Katie is passionate about the intersection of marketing and mindset. Katie embodies the practices of taking the simple actions, consistently over time, that create epic results.


A master storyteller, Katie works with our coaches to refine their message, increase their visibility and get clients! 

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Almost every parent experiences this more than once. Your child changes, and suddenly, you feel like you no longer fully understand them. The toddler who melts down over the “wrong” cup. The once easygoing school-aged child who suddenly becomes more sensitive, withdrawn, or reactive. The teenager who pulls away just when you feel the strongest urge to protect them. And somewhere in those moments, most parents begin searching for explanations. “Something changed.” “Someone is influencing them.” “They’ve become difficult.” “Social media is ruining this generation.” As parents, we naturally try to make sense of behavior. We look for causes because uncertainty feels uncomfortable, especially when it involves someone we love so deeply. But many times, what changes first is not the child’s character. It is the child’s developing brain. One of the most important things I learned during my training with the Jai Institute for Parenting was that behavior cannot be fully understood outside the context of relationship, nervous system development, and emotional safety. That perspective stayed with me and eventually led me to dive even deeper into developmental neuroscience and brain development. Because once you begin to understand how the brain develops, it stops looking like defiance, manipulation, laziness, or attitude. The behavior begins to look like development. In the early years of life, especially between ages two and four, children experience emotions intensely while still lacking the neurological maturity to regulate them independently. The areas of the brain responsible for impulse control, emotional regulation, planning, and perspective taking are still under construction. In other words, young children often feel enormous emotions inside very small nervous systems. This is why a toddler can completely fall apart because their banana broke in half or because you gave them the “wrong” spoon. To the adult brain, the reaction may seem dramatic. To the child’s nervous system, however, the distress is real. This does not mean children should grow up without boundaries . It means that in moments of emotional flooding, connection and regulation often need to come before teaching. As Dr. Daniel Siegel often explains, an overwhelmed brain cannot effectively access logic, learning, or problem-solving. The nervous system must first return to a state of safety before true learning can happen. This is where co-regulation becomes incredibly important. Children borrow our nervous systems long before they can consistently regulate themselves. They learn emotional regulation through repeated relational experiences with calm, connected adults. Of course, this does not mean parents must remain perfectly calm all the time. Parents are human beings with limits, stress, exhaustion, responsibilities, and their own nervous systems. What matters most is not perfection but repair, awareness, and the overall emotional climate of the relationship. As children move into the school-age years, something else begins to happen. Around ages five to seven, the social brain expands significantly. Children become increasingly aware of how others see them. Acceptance, belonging, comparison, fairness, and peer relationships begin carrying much more emotional weight. This is often the age when parents say things like: “They suddenly became more sensitive.” “They take everything personally now.” “They worry more than before.” And they are usually right. At this stage, children are not simply reacting emotionally. They are beginning to build a deeper social identity. Their brains are becoming more aware of social evaluation and emotional meaning within relationships. Then comes a stage I personally believe is one of the most misunderstood of all: roughly ages eight to ten. Many parents expect things to stabilize by this point. Instead, some children become quieter, more introspective, more emotionally reactive, or seemingly disconnected. Others become easily bored, frustrated, or emotionally overwhelmed. And naturally, adults begin creating narratives around those changes. “They’re lazy.” “They’ve changed.” “They don’t care anymore.” But very often, what we are witnessing is neurological reorganization rather than deterioration. During this period, the brain begins a major process called synaptic pruning. Neural connections that are not frequently used begin to weaken, while frequently used pathways become stronger and more efficient. At the same time, children develop more complex emotional awareness, deeper thinking, and a richer internal world. Many children at this age begin asking bigger questions about themselves, relationships, fairness, identity, and belonging, even if they cannot fully articulate those thoughts yet. Sometimes what adults interpret as withdrawal is actually cognitive and emotional expansion happening internally. And then adolescence arrives, perhaps the stage that activates the most fear in parents. Teenagers begin separating psychologically from their parents as part of healthy development. Their need for autonomy increases while the emotional and reward systems of the brain become highly sensitive. Peer relationships become deeply important, emotions intensify, and risk-taking often increases. To many parents, this can feel frightening or even personal. But adolescence is not a broken relationship. It is a developmental transition. Teenagers still need boundaries, guidance, and emotional safety. Perhaps more than ever. 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Almost every parent experiences this more than once. Your child changes, and suddenly, you feel like you no longer fully understand them. The toddler who melts down over the “wrong” cup. The once easygoing school-aged child who suddenly becomes more sensitive, withdrawn, or reactive. The teenager who pulls away just when you feel the strongest urge to protect them. And somewhere in those moments, most parents begin searching for explanations. “Something changed.” “Someone is influencing them.” “They’ve become difficult.” “Social media is ruining this generation.” As parents, we naturally try to make sense of behavior. We look for causes because uncertainty feels uncomfortable, especially when it involves someone we love so deeply. But many times, what changes first is not the child’s character. It is the child’s developing brain. One of the most important things I learned during my training with the Jai Institute for Parenting was that behavior cannot be fully understood outside the context of relationship, nervous system development, and emotional safety. That perspective stayed with me and eventually led me to dive even deeper into developmental neuroscience and brain development. Because once you begin to understand how the brain develops, it stops looking like defiance, manipulation, laziness, or attitude. The behavior begins to look like development. In the early years of life, especially between ages two and four, children experience emotions intensely while still lacking the neurological maturity to regulate them independently. The areas of the brain responsible for impulse control, emotional regulation, planning, and perspective taking are still under construction. In other words, young children often feel enormous emotions inside very small nervous systems. This is why a toddler can completely fall apart because their banana broke in half or because you gave them the “wrong” spoon. To the adult brain, the reaction may seem dramatic. To the child’s nervous system, however, the distress is real. This does not mean children should grow up without boundaries . It means that in moments of emotional flooding, connection and regulation often need to come before teaching. As Dr. Daniel Siegel often explains, an overwhelmed brain cannot effectively access logic, learning, or problem-solving. The nervous system must first return to a state of safety before true learning can happen. This is where co-regulation becomes incredibly important. Children borrow our nervous systems long before they can consistently regulate themselves. They learn emotional regulation through repeated relational experiences with calm, connected adults. Of course, this does not mean parents must remain perfectly calm all the time. Parents are human beings with limits, stress, exhaustion, responsibilities, and their own nervous systems. What matters most is not perfection but repair, awareness, and the overall emotional climate of the relationship. As children move into the school-age years, something else begins to happen. Around ages five to seven, the social brain expands significantly. Children become increasingly aware of how others see them. Acceptance, belonging, comparison, fairness, and peer relationships begin carrying much more emotional weight. This is often the age when parents say things like: “They suddenly became more sensitive.” “They take everything personally now.” “They worry more than before.” And they are usually right. At this stage, children are not simply reacting emotionally. They are beginning to build a deeper social identity. Their brains are becoming more aware of social evaluation and emotional meaning within relationships. Then comes a stage I personally believe is one of the most misunderstood of all: roughly ages eight to ten. Many parents expect things to stabilize by this point. Instead, some children become quieter, more introspective, more emotionally reactive, or seemingly disconnected. Others become easily bored, frustrated, or emotionally overwhelmed. And naturally, adults begin creating narratives around those changes. “They’re lazy.” “They’ve changed.” “They don’t care anymore.” But very often, what we are witnessing is neurological reorganization rather than deterioration. During this period, the brain begins a major process called synaptic pruning. Neural connections that are not frequently used begin to weaken, while frequently used pathways become stronger and more efficient. At the same time, children develop more complex emotional awareness, deeper thinking, and a richer internal world. Many children at this age begin asking bigger questions about themselves, relationships, fairness, identity, and belonging, even if they cannot fully articulate those thoughts yet. Sometimes what adults interpret as withdrawal is actually cognitive and emotional expansion happening internally. And then adolescence arrives, perhaps the stage that activates the most fear in parents. Teenagers begin separating psychologically from their parents as part of healthy development. Their need for autonomy increases while the emotional and reward systems of the brain become highly sensitive. Peer relationships become deeply important, emotions intensify, and risk-taking often increases. To many parents, this can feel frightening or even personal. But adolescence is not a broken relationship. It is a developmental transition. Teenagers still need boundaries, guidance, and emotional safety. Perhaps more than ever. 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