There is a phenomenon among successful business owners. And the good news is, it’s a learnable skill. Their minds are tuned in and always subtly scanning for a place where they can connect with more of the people they want to serve. They see opportunities everywhere.
As a parent coach, this adjustment to your world filter will be a game-changer. Parent coaching is a rapidly expanding field. We truly haven’t begun to imagine all the ways this incredible service can be applied in our communities.
Isn’t that exciting?!
Now some of you are thinking, “YEAH! I can’t wait to find all of them!” while others may be thinking, “I wonder how much coffee Katie has had to drink…”
Enthusiasm will always serve you in business. It will allow you to see things others write-off or don’t even pick up on to begin with. And while it’s true that I have had a couple of cups of coffee, I’m also endlessly enthusiastic. Especially when I’m writing to you as a parent coach and business owner.
In my work with Jai graduates I consistently see what a massive difference enthusiasm makes. When you have a desire to see every opportunity that exists and you’re on the lookout for ways to create your own, you will be well on your way to building an incredible business.
So, how do you change your focus? Here are my top 3 ways to tune in to opportunities around you:
#1 - Get out into the world!
Whether you’re driving around your neighborhood, having a chat with another parent at the park, or attending an event at your child’s school, be on the lookout for opportunities and ideas.Talk to other parents, but more importantly listen. Try to hear patterns of places where you can be of service.
I am constantly blown away by the creativity and resourcefulness of the parent coaches I work with. Just when I think I’ve heard it all, one of them comes up with a new place to offer much-needed support to parents.
So take that show on the road! Hit a yoga class, attend a religious or spiritual service, join a class or take a friend up on a lunch offer. All paths can lead to new clients… even the unexpected ones!
#2 - Read, write, and respond!
Staying engaged and scoping out chances to connect with clients can include social media, the internet and (at risk of sounding old…) print publications like local magazines!
Read articles and books on all the subjects that interest you about parent coaching and you’ll surely find an endless source of inspiration.
Social media accounts and groups dedicated to peaceful parenting can serve as great places to make connections and interact with people who can benefit from your expertise.
You will want to check the rules of each group so you know what the boundaries are for responding to other participants. Sometimes people change their Facebook name to things like ‘Georgia TheParentCoach’ so that they can be easily identified by others without having to say what they do.
Take opportunities to write guest blogs or articles that highlight your work, parent coaching and peaceful parenting. Get your name out into the world and let people know what you are passionate about in this work and why they want to work with you!
Podcasts are another incredible source of input and ideas for you to keep your mind tuned into the wild world of parenting. Reach out to podcasts you like and see if they are looking for guests. Naturally, you may want to start with up and coming podcasts while you’re making a name for yourself, so you have a greater chance of getting a yes.
#3 - Work those networks!
I guarantee there are people right in your own backyard that you haven’t thought of or connected with yet. Friends, family, former colleagues, local community members and just about anyone else you have a connection to is a possible source of ideas or connections.
For most people, looking for business opportunities within our social networks isn’t a natural setting. Many parent coaches have all kinds of beliefs about being a bother to the people in their lives.
The truth is, when approached from a place of openness, love and enthusiasm, the people in our lives love to support us and our businesses. When we are unattached to the outcome there is no reason not to talk openly to the people we know. Sharing ideas you have for your business or asking those you’re connected to to make introductions is a great way to expand your reach.
So go ahead and ask your real estate agent to introduce you to his brother’s next door neighbor’s wife who happens to be the principal of that school you want to do a workshop at. I’m sure he’d be happy to do that!
I’m quite serious. Go that far with it and you’ll be amazed how quickly your network grows. If you feel hesitant at first, start slow. Keep yourself firmly on your growth edge and your confidence and comfort will come with time.
No matter what you choose, whether it’s on this list or not, just keep putting yourself out there. Life rewards boldness. There is no shortage of parents, children and families who need you and this work. Your job is to go out and find them or at very least, get out there and let them know where you are so they can find you!
Meet Your Author, Katie Owen
Jai Business Coach & Marketing Mentor
As a former practicing therapist turned copywriter and marketing strategist, Katie is passionate about the intersection of marketing and mindset. Katie embodies the practices of taking the simple actions, consistently over time, that create epic results.
A master storyteller, Katie works with our coaches to refine their message, increase their visibility and get clients!
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