Lisa Krug: Balancing Motherhood and Entrepreneurship

Lisa Krug's journey into parenting coaching began as she transitioned from her career in human resources to becoming a full-time mom. She longed to merge her professional aspirations with her role as a mother. 

“After our second son was born in 2014, I opted to stay home with our boys full-time, stepping out of a decade-long career in human resources.” 

Lisa left her job to start her own business, but it still required travel to tradeshows. Things were better, but it still didn’t feel like the “right fit.”

“Meanwhile, everything we knew about work and life shifted globally with the start of the pandemic. It was during this time that I was doing a deep dive personally on my next steps in life, and the opportunity to join the Jai certification program came to me. Not only was it the perfect next step for me professionally, allowing me to work for myself and around the needs of our family, but it was exactly the next step I needed in my personal growth as a mom.”

Tamara Young: Serving Parents and Families

Tamara Young found her calling to become a parenting coach while in the midst of a career transition after 13 years of active-duty military service. She had a deep desire to continue serving, specifically parents and families. 

“I had recently started my master's program in Behavior Analysis and wanted to enhance my scientific understanding of behavior with nervous system, attachment, mindsight, and brain science. Becoming a parent coach felt like the missing piece to make me the competent practitioner I envisioned with a balance of necessary skills to best service the parents and caregiver."

The Transformation in Their Own Parenting Experience Came First 

Becoming parenting coaches profoundly impacted these coaches’ personal parenting experiences, as they brought about positive changes and deeper connections with their own children. Their coaching journeys allowed them to break free from inherited patterns, fostering more empathetic and attuned parenting styles. 

Here's how it affected them individually:

Becoming a parenting coach helped Danielle break free from inherited patterns in her own parenting. She better understood empathetic and attuned parenting, which transformed her relationship with her children. 

For Lisa, the journey into parenting coaching allowed her to feel more authentic in her role as a parent. 

Tamara's experience as a parenting coach enhanced her awareness and ability to provide secure, authentic connections with her own children. 

They all found authenticity in their roles as parents, making space for positive emotions, thoughts, and beliefs while navigating challenging situations. Through their coaching work, these individuals not only transformed the lives of the families they served but also experienced a transformation within their own families, resulting in stronger connections with their children and a more fulfilling personal parenting journey.

Impact on Families

For these parenting coaches, the impact of their work on families is the most rewarding aspect of their profession.

Danielle Ridgway takes immense satisfaction in witnessing the positive changes in parents' relationships with their children. She shares, “Parents want and need this support, and they are willing to pay for it. I am committed and determined to maintain a thriving business. I now view the marketing component as serving a potential client whose family life could be drastically improved by this work.” 

Danielle helps parents break free from generational and cultural patterns that cause emotional, relational, and even physical harm, fostering more empathetic and attuned parenting.

Lisa Krug cherishes the integration of her work and personal life, allowing her to support parents in experiencing powerful transformations in their relationships with their children. 

“My favorite thing about working as a parenting coach (an “Intentional Parenting Coach” is how I describe my unique voice in this work) is how my work informs my life, and my life informs my work. One of the reasons I left my career in HR, which I enjoyed and was very good at, was I felt like I had to “check my mom-self at the door” and compartmentalize core parts of myself while at work. I wear my heart on my sleeve and found this way of being inauthentic for me.

“I also get chills when my clients share their tiny shifts and glimmers with their children and family. This is where the magic is with this work, and helping them see their challenges in a new way alone can create such powerful shifts and changes. I know this work is healing the world one family at a time.”

“I get to witness parents make space for positive emotions, thoughts, and beliefs while in the presence of challenging emotions or situations,” adds Tamara. “It’s a blessing to support parents as they improve their ability to provide safe, secure, authentic connections with their children with more consistency and present-moment awareness. I’ve always felt led to continue to serve, and more specifically, parents and families."

The most impactful aspect of Tamara’s work is the realization that she is operating in her purpose. She feels blessed to support parents in making space for positive emotions and providing secure, authentic connections with their children.

“It NEVER feels like work.”

Building a Successful Parent Coaching Business

These parenting coaches employed various strategies to build their coaching businesses. Danielle Ridgway and Lisa Krug transitioned from offering free coaching services to working with paid clients, recognizing the demand for their expertise. Lisa adds, “In-person talks and workshops have been the best way to connect with parents who become paying clients."

Tamara Young used her Jai Certification to offer our comprehensive 12-week Transformational Parenting Program, catering to individual and group formats while incorporating compassion, connection, and understanding principles into her practice. She primarily uses Instagram to attract ideal clients. 

"It has been so affirming each time I bring my awareness to the fact that I am paid to do what I love on a daily basis."

By consistently demonstrating the value of their coaching services and sharing their knowledge, these coaches successfully built thriving businesses in the field of parenting coaching.

These three coaches' stories underscore the diverse motivations, comprehensive training, successful business strategies, and the profound impact of parenting coaching on families. These individuals are dedicated to empowering parents and nurturing more empathetic and attuned parenting, making a positive difference in the lives of children and families worldwide.