A Journey of Transformation as a Parenting Coach

Jai Institute for Parenting • June 22, 2023
A Journey of Transformation as a Parenting Coach

Parenthood comes with its own unique set of challenges, and many parents find themselves seeking guidance and support to navigate this transformative journey. 


Jessica Bennett, a former therapist specializing in attachment trauma, recognized the need for comprehensive support for parents in her own personal and professional experiences. This realization led her to embark on a career shift into parent coaching, where she could provide actionable guidance and education to empower parents.


Recognizing the Need for Parental Support

As a therapist, Jessica encountered the limitations of traditional therapy when it came to providing parents with the specific guidance they needed. She realized parents required clear, actionable advice on parenting and understanding the unique relationship dynamics between parents and children. Witnessing parents seeking advice on handling their children’s challenges in her therapy sessions, Jessica recognized the lack of available resources. This realization fueled her desire to fill the gap in support for parents, ultimately leading her toward parent coaching.


Personal and Professional Alignment

Jessica's decision to become a parenting coach was deeply rooted in her personal and professional life. As a mother, she struggled with parenting and craved insights and tools to improve her relationship with her children. “I really needed clear, actionable guidance on being a Mom. I needed an education on children and parenting, not just my own trauma and attachment work.”


The experience of feeling ill-equipped and disconnected from her kids motivated her to seek a paradigm shift in her understanding of parenting. By immersing herself in the
Jai Training Program, Jessica aimed to transform her parenting journey while also preparing to support other parents facing similar challenges. Moreover, she envisioned a career shift that would allow her to scale her impact beyond one-to-one therapy sessions and help parents globally.


Harnessing the Power of Jai Certification

"The second reason I joined Jai was because I knew I wanted to scale my business. I wanted to shift away from one-to-one therapy... And I just couldn’t do that as a therapist." 


Jessica launched her coaching business, Cycle-Breaking Mom. She created a platform to offer affordable and accessible support with an online course and a monthly membership for parents seeking to overcome childhood trauma and become the parents their kids need.


Through the Cycle-Breaking Mom Facebook page and a private Facebook group, Jessica has connected with thousands of parents across the globe. Additionally, she has seamlessly integrated her newfound knowledge from Jai into her individual therapy sessions, enhancing her ability to support clients comprehensively.


Empowering Families and Earning Income

As a parenting coach, Jessica has experienced the fulfillment of positively impacting struggling families. By providing valuable guidance and support, she has witnessed parents gain confidence and break cycles of generational trauma. 


While Jessica continues to rely on her therapy practice as her primary income source, she sees immense potential in a career pivot toward parent coaching. With an increasing demand for her services and a mission-driven approach, she envisions a future where she can fully devote herself to empowering parents and making a difference in their lives.


Advice for Aspiring Parenting Coaches

Jessica offers valuable advice to therapists considering a transition into parent coaching. She recommends the Jai Institute for Parenting as a comprehensive and values-aligned training program. Emphasizing the importance of creativity and visibility, she encourages aspiring parenting coaches to put themselves out there, ensuring that parents who need their support can find them. Therapists can embark on a fulfilling career journey as parenting coaches by being open to new possibilities and staying true to their mission.


By recognizing the limitations of traditional therapy and immersing herself in the
Jai Training Program, Jessica has transformed her parenting journey while empowering countless families through her coaching practice. Her dedication to providing actionable guidance and educational resources reflects the transformative impact that parenting coaches can have on families worldwide.


Therapist Spotlights

Read Melissa, Abe, and Jessica's stories:

READ MORE:

By Maggie Pouplis June 3, 2026
Almost every parent experiences this more than once. Your child changes, and suddenly, you feel like you no longer fully understand them. The toddler who melts down over the “wrong” cup. The once easygoing school-aged child who suddenly becomes more sensitive, withdrawn, or reactive. The teenager who pulls away just when you feel the strongest urge to protect them. And somewhere in those moments, most parents begin searching for explanations. “Something changed.” “Someone is influencing them.” “They’ve become difficult.” “Social media is ruining this generation.” As parents, we naturally try to make sense of behavior. We look for causes because uncertainty feels uncomfortable, especially when it involves someone we love so deeply. But many times, what changes first is not the child’s character. It is the child’s developing brain. One of the most important things I learned during my training with the Jai Institute for Parenting was that behavior cannot be fully understood outside the context of relationship, nervous system development, and emotional safety. That perspective stayed with me and eventually led me to dive even deeper into developmental neuroscience and brain development. Because once you begin to understand how the brain develops, it stops looking like defiance, manipulation, laziness, or attitude. The behavior begins to look like development. In the early years of life, especially between ages two and four, children experience emotions intensely while still lacking the neurological maturity to regulate them independently. The areas of the brain responsible for impulse control, emotional regulation, planning, and perspective taking are still under construction. In other words, young children often feel enormous emotions inside very small nervous systems. This is why a toddler can completely fall apart because their banana broke in half or because you gave them the “wrong” spoon. To the adult brain, the reaction may seem dramatic. To the child’s nervous system, however, the distress is real. This does not mean children should grow up without boundaries . It means that in moments of emotional flooding, connection and regulation often need to come before teaching. As Dr. Daniel Siegel often explains, an overwhelmed brain cannot effectively access logic, learning, or problem-solving. The nervous system must first return to a state of safety before true learning can happen. This is where co-regulation becomes incredibly important. Children borrow our nervous systems long before they can consistently regulate themselves. They learn emotional regulation through repeated relational experiences with calm, connected adults. Of course, this does not mean parents must remain perfectly calm all the time. Parents are human beings with limits, stress, exhaustion, responsibilities, and their own nervous systems. What matters most is not perfection but repair, awareness, and the overall emotional climate of the relationship. As children move into the school-age years, something else begins to happen. Around ages five to seven, the social brain expands significantly. Children become increasingly aware of how others see them. Acceptance, belonging, comparison, fairness, and peer relationships begin carrying much more emotional weight. This is often the age when parents say things like: “They suddenly became more sensitive.” “They take everything personally now.” “They worry more than before.” And they are usually right. At this stage, children are not simply reacting emotionally. They are beginning to build a deeper social identity. Their brains are becoming more aware of social evaluation and emotional meaning within relationships. Then comes a stage I personally believe is one of the most misunderstood of all: roughly ages eight to ten. Many parents expect things to stabilize by this point. Instead, some children become quieter, more introspective, more emotionally reactive, or seemingly disconnected. Others become easily bored, frustrated, or emotionally overwhelmed. And naturally, adults begin creating narratives around those changes. “They’re lazy.” “They’ve changed.” “They don’t care anymore.” But very often, what we are witnessing is neurological reorganization rather than deterioration. During this period, the brain begins a major process called synaptic pruning. Neural connections that are not frequently used begin to weaken, while frequently used pathways become stronger and more efficient. At the same time, children develop more complex emotional awareness, deeper thinking, and a richer internal world. Many children at this age begin asking bigger questions about themselves, relationships, fairness, identity, and belonging, even if they cannot fully articulate those thoughts yet. Sometimes what adults interpret as withdrawal is actually cognitive and emotional expansion happening internally. And then adolescence arrives, perhaps the stage that activates the most fear in parents. Teenagers begin separating psychologically from their parents as part of healthy development. Their need for autonomy increases while the emotional and reward systems of the brain become highly sensitive. Peer relationships become deeply important, emotions intensify, and risk-taking often increases. To many parents, this can feel frightening or even personal. But adolescence is not a broken relationship. It is a developmental transition. Teenagers still need boundaries, guidance, and emotional safety. Perhaps more than ever. But they also need space to develop identity, autonomy, and a sense of self outside the parent-child dynamic. And maybe this is one of the biggest challenges of parenting today: learning how to remain emotionally available without trying to control every stage of development out of fear. Modern parenting often places enormous pressure on parents to react perfectly at every moment. But children do not need perfect parents. They need regulated enough adults who are willing to stay curious about what behavior may actually be communicating. Because many times, children are not trying to give us a hard time. They are trying to organize a developing brain and nervous system inside a very overstimulating world. And perhaps the question we need to ask more often is not “How do I stop this behavior?” , but “What might this developing brain be trying to communicate through it?”
How Jai Parenting Coaches Profit From Their Parenting Coach Certification
By Jai Institute for Parenting May 29, 2026
Can you make money as a parent coach? Explore 5 career paths, salary potential, and how certified parent coaches build impactful businesses and careers.
Jaclyn Carlson: Why Burned-Out Working Mothers Are Turning Toward Coaching Careers
By Jai Institute for Parenting May 13, 2026
Discover how Jaclyn Carlson transitioned from corporate burnout to meaningful work as a parenting coach, and why more mothers are turning to parent coaching for purpose, flexibility, and emotional impact.
parenting coach certification vs life coach certification
By Jai Institute for Parenting January 25, 2026
Understand the difference between parenting coach certification and life coach certification. Learn which is right for your career path.
career change: becoming a parenting coach after burnout
By Jai Institute for Parenting January 24, 2026
Discover how mental health professionals find renewed purpose through parent coaching certification.
how parent coaching supports children’s emotional intelligence
By Jai Institute for Parenting January 24, 2026
Learn how certified parent coaches guide families to foster emotional intelligence and resilience in children.
Show More

Share This Article:

READ MORE ARTICLES:

By Maggie Pouplis June 3, 2026
Almost every parent experiences this more than once. Your child changes, and suddenly, you feel like you no longer fully understand them. The toddler who melts down over the “wrong” cup. The once easygoing school-aged child who suddenly becomes more sensitive, withdrawn, or reactive. The teenager who pulls away just when you feel the strongest urge to protect them. And somewhere in those moments, most parents begin searching for explanations. “Something changed.” “Someone is influencing them.” “They’ve become difficult.” “Social media is ruining this generation.” As parents, we naturally try to make sense of behavior. We look for causes because uncertainty feels uncomfortable, especially when it involves someone we love so deeply. But many times, what changes first is not the child’s character. It is the child’s developing brain. One of the most important things I learned during my training with the Jai Institute for Parenting was that behavior cannot be fully understood outside the context of relationship, nervous system development, and emotional safety. That perspective stayed with me and eventually led me to dive even deeper into developmental neuroscience and brain development. Because once you begin to understand how the brain develops, it stops looking like defiance, manipulation, laziness, or attitude. The behavior begins to look like development. In the early years of life, especially between ages two and four, children experience emotions intensely while still lacking the neurological maturity to regulate them independently. The areas of the brain responsible for impulse control, emotional regulation, planning, and perspective taking are still under construction. In other words, young children often feel enormous emotions inside very small nervous systems. This is why a toddler can completely fall apart because their banana broke in half or because you gave them the “wrong” spoon. To the adult brain, the reaction may seem dramatic. To the child’s nervous system, however, the distress is real. This does not mean children should grow up without boundaries . It means that in moments of emotional flooding, connection and regulation often need to come before teaching. As Dr. Daniel Siegel often explains, an overwhelmed brain cannot effectively access logic, learning, or problem-solving. The nervous system must first return to a state of safety before true learning can happen. This is where co-regulation becomes incredibly important. Children borrow our nervous systems long before they can consistently regulate themselves. They learn emotional regulation through repeated relational experiences with calm, connected adults. Of course, this does not mean parents must remain perfectly calm all the time. Parents are human beings with limits, stress, exhaustion, responsibilities, and their own nervous systems. What matters most is not perfection but repair, awareness, and the overall emotional climate of the relationship. As children move into the school-age years, something else begins to happen. Around ages five to seven, the social brain expands significantly. Children become increasingly aware of how others see them. Acceptance, belonging, comparison, fairness, and peer relationships begin carrying much more emotional weight. This is often the age when parents say things like: “They suddenly became more sensitive.” “They take everything personally now.” “They worry more than before.” And they are usually right. At this stage, children are not simply reacting emotionally. They are beginning to build a deeper social identity. Their brains are becoming more aware of social evaluation and emotional meaning within relationships. Then comes a stage I personally believe is one of the most misunderstood of all: roughly ages eight to ten. Many parents expect things to stabilize by this point. Instead, some children become quieter, more introspective, more emotionally reactive, or seemingly disconnected. Others become easily bored, frustrated, or emotionally overwhelmed. And naturally, adults begin creating narratives around those changes. “They’re lazy.” “They’ve changed.” “They don’t care anymore.” But very often, what we are witnessing is neurological reorganization rather than deterioration. During this period, the brain begins a major process called synaptic pruning. Neural connections that are not frequently used begin to weaken, while frequently used pathways become stronger and more efficient. At the same time, children develop more complex emotional awareness, deeper thinking, and a richer internal world. Many children at this age begin asking bigger questions about themselves, relationships, fairness, identity, and belonging, even if they cannot fully articulate those thoughts yet. Sometimes what adults interpret as withdrawal is actually cognitive and emotional expansion happening internally. And then adolescence arrives, perhaps the stage that activates the most fear in parents. Teenagers begin separating psychologically from their parents as part of healthy development. Their need for autonomy increases while the emotional and reward systems of the brain become highly sensitive. Peer relationships become deeply important, emotions intensify, and risk-taking often increases. To many parents, this can feel frightening or even personal. But adolescence is not a broken relationship. It is a developmental transition. Teenagers still need boundaries, guidance, and emotional safety. Perhaps more than ever. But they also need space to develop identity, autonomy, and a sense of self outside the parent-child dynamic. And maybe this is one of the biggest challenges of parenting today: learning how to remain emotionally available without trying to control every stage of development out of fear. Modern parenting often places enormous pressure on parents to react perfectly at every moment. But children do not need perfect parents. They need regulated enough adults who are willing to stay curious about what behavior may actually be communicating. Because many times, children are not trying to give us a hard time. They are trying to organize a developing brain and nervous system inside a very overstimulating world. And perhaps the question we need to ask more often is not “How do I stop this behavior?” , but “What might this developing brain be trying to communicate through it?”
How Jai Parenting Coaches Profit From Their Parenting Coach Certification
By Jai Institute for Parenting May 29, 2026
Can you make money as a parent coach? Explore 5 career paths, salary potential, and how certified parent coaches build impactful businesses and careers.
Jaclyn Carlson: Why Burned-Out Working Mothers Are Turning Toward Coaching Careers
By Jai Institute for Parenting May 13, 2026
Discover how Jaclyn Carlson transitioned from corporate burnout to meaningful work as a parenting coach, and why more mothers are turning to parent coaching for purpose, flexibility, and emotional impact.
Show More

Curious for more?