Blog Layout

What is The Jai Institute for Parenting?
Jai Institute for Parenting • Jun 29, 2023
What is The Jai Institute for Parenting?

Jai is the world's leading parent coach certification program (yes, we’re biased!). Our work is rooted in research-based parenting methodologies, including child development, nervous system science, attachment science, non-violent communication, and so much more. But at the end of the day, we're here to support parents to rise to the challenge of meeting the needs of our modern-day kids. 


The Jai Institute is revolutionizing how parents approach their roles, creating a nurturing and empowering space for personal growth and transformation so our children don’t have to spend their lives healing from the impacts and effects of their childhoods. 


At Jai, we believe that when parents grow and evolve, their children are the beneficiaries.


Jai is the Hindi word for
victory in the name of good. And while The Jai Institute is agnostic in our spiritual leadership and embraces coaches of all faiths and beliefs, it is the perfect word to embrace the mission of our work.


The Jai Institute for Parenting began in 2011 as a simple conversation between two passionate individuals that blossomed into a global mission. Jolette Jai was a sought-after parenting coach, and Kiva Schuler was a seasoned business growth professional. While Jolette has since transitioned out of working with our company, she provided the foundation of the research-based curriculum that has been proven as an effective framework that our coaches use to change lives!


The Jai parent coach curriculum has been further developed throughout the years by our Master Trainers, including the most current research in nervous system science, childhood development, attachment science, communication, and emotional intelligence.


The Jai Transformational Parenting Method

At the Jai Institute for Parenting, our framework has been used thousands upon thousands of times. It’s a path that gives parents the information they need to understand behavior (their own and their child’s) at a whole new level. With this understanding, parents are supported in developing their approach to benefit the entire family based on their own core values. 


Jai’s transformational parenting method is rooted in five foundational pillars. We believe this is the ‘manual’ parents have waited for, but the information and knowledge alone don't change anything. Parents need to apply it, embody it, and become it. This disconnect is why parental coaching support is vital. Changing generational parenting patterns is incremental work that requires empathy, mirroring, tools, and accountability to progress.


What is Peaceful Parenting? Jai’s Five Pillars


  1. Nonviolent Communication
  2. Emotional Intelligence
  3. Nervous System Science
  4. Mindsight + Empathy
  5. Attachment Science


These five pillars are the core of Jai’s Transformational Parenting Method. We believe that while you can read books on these topics, coaching allows this to move from information to transformation. 


How to Practice Peaceful Parenting: Cutting Edge Coaching Strategies

We teach our parenting coach certification students a wide array of coaching tools, including relational coaching, communication coaching, generational pattern coaching, and creativity coaching. These are the tools that our coaches learn to apply to our proprietary 5-D Coaching Model, which allows parents to examine their values, intentions, and objectives for their children while illuminating blind spots, limiting beliefs, and ineffective defense mechanisms. 


Jai parenting coaches apply our five pillars of peaceful parenting through a proven parent coaching model helping families to create a nurturing and secure environment for children to grow and develop.
This enables parents who set high bars for themselves to finally feel confident that they are becoming the parent they want to be and no longer resorting to yelling, punishing or other reactions that were causing guilt and regret. Even parents of adult children have created life-changing repairs and increased connections.


The Jai Institute’s Impact Today: Certifying Parent Coaches Worldwide

Since 2011, the Jai Institute has been on a path of expansion, growth, and possibility. Jai has trained over a thousand parent coaches in dozens of countries, has reached tens of thousands of followers on social media, and continues to forge new opportunities for a peaceful parenting revolution.


Jai parenting coaches come from all over the world. They include educators, therapists, pediatricians, and conscientious parents committed to breaking the cycles of harm that have unnecessarily caused children pain for generation after generation. 


Our goal at Jai is ultimately to support children to navigate the journey from childhood to adulthood with their self-esteem, confidence, courage, voice, and creativity intact. The best way for us to do that is to support parents to learn to become the leaders, guides, mentors, and role models that their children need.


The way we do this, however, is unique.


Conscious Parenting & the Unique Role of Parent Coaches

Rather than sharing information (through online programs, seminars, or self-guided learning), Jai trains certified parenting coaches — because practicing new ways of communicating, feeling our feelings, and expressing our needs as adults… requires the support, guidance, accountability, and compassion which coaching uniquely provides. 


It is the rare person who can change their entrenched patterns of behavior simply because they want to change and have the information they need. 


Behavior change in adults requires coaching. Adults have a lifetime of experience in feeling and expressing emotions the way they do and communicating the way they have always communicated. That’s why the change process requires a coach’s ongoing guidance and skilled support.


We've been conditioned to think about parenting in the way we were raised, and this is reflected and reinforced to us culturally in our families of origin and our communities. So breaking through all these limiting beliefs, conditioned behaviors, and ways of reacting, especially when our nervous system is going haywire, and we're stressed out and overwhelmed, takes more than a desire to change. 


Most of us weren’t taught emotional intelligence, empowered communication, and nervous system regulation as children because our parents weren’t taught them either. At Jai, we train our students to offer this life-changing education along with the coaching support that turns information into transformation. 


Unlike most parenting programs, we offer a personal growth transformation and development program for parents. We don’t focus on children’s behavior modification, like how to get your kids to listen or how to get your kids to behave. Instead, we look at the root of what sets the tone in our families and guides our relationships with our children: we focus on change in the adults raising children. 


Modern parenting takes support. It takes guidance. It takes accountability. It's impossible to see our blind spots without a loving, compassionate guide holding up a mirror to see that maybe the way we're speaking to our children is causing more harm than good. 


We live in modern times where collaboration, connection, cooperation, and emotional intelligence are far greater indicators of success than compliance, following the rules, and trying not to ruffle any feathers. 


We are the generation of parents that get to shift the way that parenting happens. We are not doing this for ourselves. We are doing it because this is how we give our children the tools they need to thrive in our modern world. 


If you’d like to learn more about how you can become a Peaceful Parenting Coach, and build a business doing this life-changing work, get your copy of The Ultimate Guide to Parenting TODAY! 


GET THE BOOK >>

KEEP READING:

triggered by my children
By Katie Owen 07 May, 2024
Discover why you sometimes feel easily triggered by your children (the reason is probably not what you think it is). Explore simple, effective strategies to identify, manage, and understand these feelings to create a more harmonious family life.
emotional intelligence
By Shelby Tuttle 02 May, 2024
Discover how emotional intelligence transforms vulnerabilities into strengths, fostering resilience and empathy in both parents and children—a testament to the power of mindful parenting and self-growth.
brain development
By Marissa Goldenstein 30 Apr, 2024
Unlock the mysteries of your child's brain development journey. Delve into the science, milestones, and nurturing strategies essential for fostering healthy growth. Discover how to support your child's journey with this comprehensive guide for parents.
boundaries and consequences
By Kiva Schuler 18 Apr, 2024
Discover effective Peaceful Parenting strategies: set boundaries and natural consequences, and foster respect without punishments. Learn expert tools and skills for nurturing positive child behavior and healthy development.
emotional intelligence skills
By Katie Owen 16 Apr, 2024
Emotional Intelligence (EQ) is a transformative key to Peaceful Parenting. Through self-awareness, empathy, and masterful communication, you can improve your emotional intelligence skills and learn to navigate emotions, foster resilience, and build strong relationships with your children.
parent coaching model
By Jai Institute for Parenting 11 Apr, 2024
Transform families with a parent coaching model rooted in the science of Polyvagal Theory, Positive Psychology, Child Development, and Neuroplasticity. The Jai Institute's 5D Coaching Process will add credibility to your coaching practice and equip you to navigate parenting journeys with a clear, powerful plan.
Show More

Share This Article:

Share by: