Not Feeling Ready to Start Your Parent Coaching Business? Read This.

Katie Owen • February 14, 2023
Not Feeling Ready to Start Your Parent Coaching Business? Read This.

Hard truth: The feeling of ‘readiness’ that you may be waiting for isn’t coming


At least it is not coming on its own. There is no magic arrival point where you will feel confident in your skills as a parent coach, ready to fully put yourself out in the world and build the business of your dreams. There is no internal rush of confidence and self-assuredness that comes before you take steps towards growing your business. 


While that sounds like very bad news, stay with me. Because it’s actually very good news. It may be just the news you didn’t know you were waiting for.


Here’s why: If you are waiting to feel ready before you take action, you may wrongly assume that your lack of feeling ready is an accurate reflection of reality. 


The truth is that
you will feel ready as you do things. You become ready by doing. The more you stretch the edges of your comfort zone, the more ready you will feel. As time goes on, what felt like a huge stretch will soon feel like old hat. 


So if you are having a hard time moving forward in any area of growing your business, ask yourself if you’re waiting to feel ready. If you are, that’s good information to have. There is no shame in it. Be gentle with yourself. Now is not the time to pile on a layer of self-blame. 


Use this powerful realization instead to support yourself. Allow yourself to feel relieved that you didn’t accidentally stop yourself from succeeding because you were waiting for a feeling.


Now that you know the truth, you get to make a plan and take action. Taking incremental steps, even small ones, will help you get used to being on your growth edge and allow you (and your nervous system) time to get acclimatized to taking risks and trying new things.


But what if you don’t succeed immediately? That obviously means you weren’t actually ready, right? 


Incorrect. What it means is that you are human. More than that, it means you are a business owner. Congratulations! 


In business (and really in life) it’s not a matter of ‘if’ things don’t go according to plan, it’s a matter of ‘when.’ So instead of hoping for the impossible, a bump-free ride, set your sights instead on a good set of shocks! There is no risk-free way to truly say yes to growing your parent coaching business. People are going to say no, talks or workshops are sometimes not going to go the way you want them to. That’s just what happens sometimes. It’s not personal.


The difference between success and failure comes down to what you do in those moments. Do you take a look, see where things went wrong and consider it important research for next time? Or do you decide that it’s an obvious indicator that you were not meant to succeed, that you ultimately were not truly ready? 


The answer to these questions highlight a not-so-subtle difference between those who persevere and build the business and life they want and those who conclude, often way too early, that they just couldn’t make it work.


When it comes to doing new things to build your parent coaching business, fear is not a reason to stay in a place of inaction. It’s also not an indicator of your competence, readiness or likelihood of success. 


Some of the most successful business owners are the ones who were the most afraid to begin, but did it anyways.


Every step you take, however small, builds your library of evidence. Notice I didn’t say ‘every successful step you take.’ The evidence you need is that you can get out there, do things that feel risky and live to tell the tale, regardless of their outcome. Success always lies in taking action, not the outcome of the action itself. (Read that again.) Celebrate that you did it, no matter how it turns out. 


Now when you feel fear, take it as an indication that you’re in the game. You are growing a business. You are learning new things and bringing everything you have to offer to the world, one imperfect step at a time, just like every successful parent coach that has come before you. So feel those feelings, and remember, “The burning means it’s working.”


If you are looking for more resources to grow your parent coaching business, take a look at the next round of The 90-Day Client Accelerator program, get all the details and put your name on the waitlist here.

Kiva Schuler

Meet Your Author, Katie Owen

Jai Business Coach & Marketing Mentor

As a former practicing therapist turned copywriter and marketing strategist, Katie is passionate about the intersection of marketing and mindset. Katie embodies the practices of taking the simple actions, consistently over time, that create epic results.


A master storyteller, Katie works with our coaches to refine their message, increase their visibility and get clients! 

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By Maggie Pouplis June 3, 2026
Almost every parent experiences this more than once. Your child changes, and suddenly, you feel like you no longer fully understand them. The toddler who melts down over the “wrong” cup. The once easygoing school-aged child who suddenly becomes more sensitive, withdrawn, or reactive. The teenager who pulls away just when you feel the strongest urge to protect them. And somewhere in those moments, most parents begin searching for explanations. “Something changed.” “Someone is influencing them.” “They’ve become difficult.” “Social media is ruining this generation.” As parents, we naturally try to make sense of behavior. We look for causes because uncertainty feels uncomfortable, especially when it involves someone we love so deeply. But many times, what changes first is not the child’s character. It is the child’s developing brain. One of the most important things I learned during my training with the Jai Institute for Parenting was that behavior cannot be fully understood outside the context of relationship, nervous system development, and emotional safety. That perspective stayed with me and eventually led me to dive even deeper into developmental neuroscience and brain development. Because once you begin to understand how the brain develops, it stops looking like defiance, manipulation, laziness, or attitude. The behavior begins to look like development. In the early years of life, especially between ages two and four, children experience emotions intensely while still lacking the neurological maturity to regulate them independently. The areas of the brain responsible for impulse control, emotional regulation, planning, and perspective taking are still under construction. In other words, young children often feel enormous emotions inside very small nervous systems. This is why a toddler can completely fall apart because their banana broke in half or because you gave them the “wrong” spoon. To the adult brain, the reaction may seem dramatic. To the child’s nervous system, however, the distress is real. This does not mean children should grow up without boundaries . It means that in moments of emotional flooding, connection and regulation often need to come before teaching. As Dr. Daniel Siegel often explains, an overwhelmed brain cannot effectively access logic, learning, or problem-solving. The nervous system must first return to a state of safety before true learning can happen. This is where co-regulation becomes incredibly important. Children borrow our nervous systems long before they can consistently regulate themselves. They learn emotional regulation through repeated relational experiences with calm, connected adults. Of course, this does not mean parents must remain perfectly calm all the time. Parents are human beings with limits, stress, exhaustion, responsibilities, and their own nervous systems. What matters most is not perfection but repair, awareness, and the overall emotional climate of the relationship. As children move into the school-age years, something else begins to happen. Around ages five to seven, the social brain expands significantly. Children become increasingly aware of how others see them. Acceptance, belonging, comparison, fairness, and peer relationships begin carrying much more emotional weight. This is often the age when parents say things like: “They suddenly became more sensitive.” “They take everything personally now.” “They worry more than before.” And they are usually right. At this stage, children are not simply reacting emotionally. They are beginning to build a deeper social identity. Their brains are becoming more aware of social evaluation and emotional meaning within relationships. Then comes a stage I personally believe is one of the most misunderstood of all: roughly ages eight to ten. Many parents expect things to stabilize by this point. Instead, some children become quieter, more introspective, more emotionally reactive, or seemingly disconnected. Others become easily bored, frustrated, or emotionally overwhelmed. And naturally, adults begin creating narratives around those changes. “They’re lazy.” “They’ve changed.” “They don’t care anymore.” But very often, what we are witnessing is neurological reorganization rather than deterioration. During this period, the brain begins a major process called synaptic pruning. Neural connections that are not frequently used begin to weaken, while frequently used pathways become stronger and more efficient. At the same time, children develop more complex emotional awareness, deeper thinking, and a richer internal world. Many children at this age begin asking bigger questions about themselves, relationships, fairness, identity, and belonging, even if they cannot fully articulate those thoughts yet. Sometimes what adults interpret as withdrawal is actually cognitive and emotional expansion happening internally. And then adolescence arrives, perhaps the stage that activates the most fear in parents. Teenagers begin separating psychologically from their parents as part of healthy development. Their need for autonomy increases while the emotional and reward systems of the brain become highly sensitive. Peer relationships become deeply important, emotions intensify, and risk-taking often increases. To many parents, this can feel frightening or even personal. But adolescence is not a broken relationship. It is a developmental transition. Teenagers still need boundaries, guidance, and emotional safety. Perhaps more than ever. But they also need space to develop identity, autonomy, and a sense of self outside the parent-child dynamic. And maybe this is one of the biggest challenges of parenting today: learning how to remain emotionally available without trying to control every stage of development out of fear. Modern parenting often places enormous pressure on parents to react perfectly at every moment. But children do not need perfect parents. They need regulated enough adults who are willing to stay curious about what behavior may actually be communicating. Because many times, children are not trying to give us a hard time. They are trying to organize a developing brain and nervous system inside a very overstimulating world. And perhaps the question we need to ask more often is not “How do I stop this behavior?” , but “What might this developing brain be trying to communicate through it?”
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Almost every parent experiences this more than once. Your child changes, and suddenly, you feel like you no longer fully understand them. The toddler who melts down over the “wrong” cup. The once easygoing school-aged child who suddenly becomes more sensitive, withdrawn, or reactive. The teenager who pulls away just when you feel the strongest urge to protect them. And somewhere in those moments, most parents begin searching for explanations. “Something changed.” “Someone is influencing them.” “They’ve become difficult.” “Social media is ruining this generation.” As parents, we naturally try to make sense of behavior. We look for causes because uncertainty feels uncomfortable, especially when it involves someone we love so deeply. But many times, what changes first is not the child’s character. It is the child’s developing brain. One of the most important things I learned during my training with the Jai Institute for Parenting was that behavior cannot be fully understood outside the context of relationship, nervous system development, and emotional safety. That perspective stayed with me and eventually led me to dive even deeper into developmental neuroscience and brain development. Because once you begin to understand how the brain develops, it stops looking like defiance, manipulation, laziness, or attitude. The behavior begins to look like development. In the early years of life, especially between ages two and four, children experience emotions intensely while still lacking the neurological maturity to regulate them independently. The areas of the brain responsible for impulse control, emotional regulation, planning, and perspective taking are still under construction. In other words, young children often feel enormous emotions inside very small nervous systems. This is why a toddler can completely fall apart because their banana broke in half or because you gave them the “wrong” spoon. To the adult brain, the reaction may seem dramatic. To the child’s nervous system, however, the distress is real. This does not mean children should grow up without boundaries . It means that in moments of emotional flooding, connection and regulation often need to come before teaching. As Dr. Daniel Siegel often explains, an overwhelmed brain cannot effectively access logic, learning, or problem-solving. The nervous system must first return to a state of safety before true learning can happen. This is where co-regulation becomes incredibly important. Children borrow our nervous systems long before they can consistently regulate themselves. They learn emotional regulation through repeated relational experiences with calm, connected adults. Of course, this does not mean parents must remain perfectly calm all the time. Parents are human beings with limits, stress, exhaustion, responsibilities, and their own nervous systems. What matters most is not perfection but repair, awareness, and the overall emotional climate of the relationship. As children move into the school-age years, something else begins to happen. Around ages five to seven, the social brain expands significantly. Children become increasingly aware of how others see them. Acceptance, belonging, comparison, fairness, and peer relationships begin carrying much more emotional weight. This is often the age when parents say things like: “They suddenly became more sensitive.” “They take everything personally now.” “They worry more than before.” And they are usually right. At this stage, children are not simply reacting emotionally. They are beginning to build a deeper social identity. Their brains are becoming more aware of social evaluation and emotional meaning within relationships. Then comes a stage I personally believe is one of the most misunderstood of all: roughly ages eight to ten. Many parents expect things to stabilize by this point. Instead, some children become quieter, more introspective, more emotionally reactive, or seemingly disconnected. Others become easily bored, frustrated, or emotionally overwhelmed. And naturally, adults begin creating narratives around those changes. “They’re lazy.” “They’ve changed.” “They don’t care anymore.” But very often, what we are witnessing is neurological reorganization rather than deterioration. During this period, the brain begins a major process called synaptic pruning. Neural connections that are not frequently used begin to weaken, while frequently used pathways become stronger and more efficient. At the same time, children develop more complex emotional awareness, deeper thinking, and a richer internal world. Many children at this age begin asking bigger questions about themselves, relationships, fairness, identity, and belonging, even if they cannot fully articulate those thoughts yet. Sometimes what adults interpret as withdrawal is actually cognitive and emotional expansion happening internally. And then adolescence arrives, perhaps the stage that activates the most fear in parents. Teenagers begin separating psychologically from their parents as part of healthy development. Their need for autonomy increases while the emotional and reward systems of the brain become highly sensitive. Peer relationships become deeply important, emotions intensify, and risk-taking often increases. To many parents, this can feel frightening or even personal. But adolescence is not a broken relationship. It is a developmental transition. Teenagers still need boundaries, guidance, and emotional safety. Perhaps more than ever. 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