Building Whole-Family Care: How Entrepreneur Ramses Rivero Is Reimagining Pediatrics Around Parents

On a humid Miami evening, Ramses Rivero opened a drawer and pulled out a stack of pages he’d written eight years earlier. Twenty or so, scrawled front and back, more heart than headings. At the time, he’d called it a business plan. In truth, it was something closer to a promise.



Ramses had spent years building teams in banking, finance, and insurance. The work was successful, but it wasn’t soulful. What moved him deeply was fatherhood. With five children ranging from college age to toddlers, he’d lived the full arc of parenting: the pride, the pressure, the humbling moments of starting over.

“If the first five years matter most,” he remembers asking himself, “why does family support feel so thin?”

That question became the seed of Ollie Pediatrics, a concierge pediatric practice designed not just to care for children, but to surround parents with the skills, tools, and emotional support they need to raise them well.

From Dream to Design

The idea started simply: what if pediatric visits felt like experiences of connection, not transactions? What if parents left the doctor’s office feeling calmer, wiser, and more capable than when they walked in?



Ramses imagined:

• Concierge pediatric care that allows time to listen.
  
  
• Parent coaching as a core offering, not an afterthought.
  
  
• An on-staff psychologist to normalize mental wellness early.
  
  
• Nutrition and allied professionals working in collaboration.
  
  
• And a seamless digital app to make the experience effortless.
  
  

He wrote it all down. Then, as life accelerated, he tucked it away. Years later, the idea still wouldn’t let go.

He reopened the notes, ran the numbers, did the research, and saw an open space. Concierge medicine was growing rapidly, but few models focused on children, and none integrated coaching, psychology, and parent development.

So he built it.

Today, Ollie Pediatrics is open in Miami and already serving families through this integrative, parent-centric approach.

Why Parent Coaching

Ramses knew he wanted to reach families through the pediatric space, but also that not every parent is ready to walk into therapy. Parent coaching offered a gentler door in: practical, compassionate support that begins with everyday stress points - bedtime battles, morning meltdowns, sibling rivalry - and leads to emotional growth.



To build the foundation from the inside out, Ramses enrolled in Jai’s Parenting Coach Certification. What started as a personal experiment became the backbone of his business model.

“The structure of the program blew me away,” he says. “It’s clear, it’s immersive, and it builds real confidence. You learn how to hold space for people. To be present, not perfect.”

After seeing the impact firsthand, Ramses made it part of his company’s professional development path. 

Three members of the Ollie Pediatrics team have now completed the Jai program, ensuring that every family who walks through the door is met by staff who understand nervous-system safety, emotional intelligence, and authentic connection.

Applying the Work at Home

Before Ramses applied parent coaching to clients, he applied it at home.



“Separating myself from my kids’ behavior was huge,” he says. “They’re being perfectly human. My job is to regulate, see clearly, and connect.”

When his four-year-old daughter has a meltdown, he no longer rushes to control the moment. He slows down, breathes, and simply holds space. “That’s a gift she doesn’t know she’s getting,” he says.

And with his older children, he’s learned to lead with trust. One son joined the military, and another is training to go pro in pickleball. His role now isn’t to steer, but to stand beside and to create a relationship rooted in autonomy, empathy, and respect.

Coaching in Practice

Inside Ollie Pediatrics, parent coaching has become the heart of the model.



Parents come in to talk about ear infections and end up talking about emotional overwhelm, boundaries, and burnout. Ramses and his team help them translate everyday frustrations into opportunities for connection.

He tells the story of a friend-turned-client, another father raised in a machismo culture, who came to him frustrated with his son’s wild energy. Through gentle reflection, the friend began to recognize his own childhood echoes in his parenting patterns.

“When he realized his son didn’t need fixing, just freedom, everything shifted,” Ramses says. “That’s the power of this work. Small shifts, big ripples.”

The Facility: Whole-Family Care in Action

The new Ollie Pediatrics facility in Miami is now open and fully operational. It is a bright, modern space designed to feel warm and human.

What families experience:

• Longer visits and direct access to the pediatric team
  
  
• Integrated parent coaching and psychology services
  
  
• On-site nutrition and wellness consulting
  
  
• Video micro-lessons created in an in-house studio
  
  
• A proprietary Ollie app for seamless scheduling, telehealth, and chat
  
  

It’s a place where families feel known, not processed, and where pediatric care includes parents, not just children.

The Bigger Picture

For Ramses, this work is more than a business. It's a calling.



“No parent wakes up wanting to mess up their kid’s life,” he says. “Everyone’s doing their best. If we meet parents there with compassion, skills, and a path, everything gets lighter at home.”

He hopes to see more pediatric practices adopt similar models, blending clinical care with coaching and relational science.

Because when parents feel supported, children flourish, and when healthcare expands to include the whole family, everyone wins.

Interested in integrating parent coaching into your professional practice?

Explore the Jai Parenting Coach Certification—the same training Ramses and his team completed to build the foundation of Ollie Pediatrics.

Meet Your Author, Kiva Schuler
Jai Founder and CEO

Kiva’s passion for parenting stemmed from her own childhood experiences of neglect and trauma. Like many of her generation, she had a front row seat to witnessing what she did not want for her own children. And in many ways, Jai is the fulfillment of a promise that she made to herself when she was 16 years old… that when she had children of her own, she would learn to parent them with compassion, consistency and communication. 

Kiva is a serial entrepreneur, and has been the marketer behind many transformational brands. Passionate about bringing authenticity and integrity to marketing and sales, she’s a sought after mentor, speaker and coach.