Jai Resource Library

Free Resources for Parents, Professionals, and Aspiring Parent Coaches

Becoming a Parent Coach

How to Become a Jai Certified Parent Coach

Information session

  • Discover how parent coaching creates meaningful change for families and transforms relationships


  • Explore Jai’s 7-month certification, including coaching practice, business support, and turnkey client materials


  • See how graduates use their certification and whether parent coaching is right for you
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The Ultimate Guide to Parent Coaching

FREE GUIDE

Discover how becoming a Parent Coach can support you to deepen your relationships, expand your purpose, and support families to create real and lasting change.

Gain clarity, confidence, and a career you’ll feel proud and excited to step into!

FREE DOWNLOAD >>

Your Parent Coaching Business... Imagined.

FREE EBOOK

Learn about becoming a Certified Parenting Coach, and how it can support families with your very own Parent Coaching Business...


Full of inspiring stories and shifts for you to make as a parent right now! 

FREE DOWNLOAD >>

Videos on Parent Coaching:

Articles on Becoming a Parent Coach:

Relational Leadership: The Heart of Jai’s New Parenting Coach Certification
July 2, 2026
Discover how Relational Leadership is transforming parenting and coaching through Jai’s Parenting Coach Certification. Learn how connection, emotional safety, and conscious leadership create lasting change for families.
How Jai Parenting Coaches Profit From Their Parenting Coach Certification
By Jai Institute for Parenting May 29, 2026
Can you make money as a parent coach? Explore 5 career paths, salary potential, and how certified parent coaches build impactful businesses and careers.
Jaclyn Carlson: Why Burned-Out Working Mothers Are Turning Toward Coaching Careers
By Jai Institute for Parenting May 13, 2026
Discover how Jaclyn Carlson transitioned from corporate burnout to meaningful work as a parenting coach, and why more mothers are turning to parent coaching for purpose, flexibility, and emotional impact.
parenting coach certification vs life coach certification
By Jai Institute for Parenting January 25, 2026
Understand the difference between parenting coach certification and life coach certification. Learn which is right for your career path.
career change: becoming a parenting coach after burnout
By Jai Institute for Parenting January 24, 2026
Discover how mental health professionals find renewed purpose through parent coaching certification.
how parent coaching supports children’s emotional intelligence
By Jai Institute for Parenting January 24, 2026
Learn how certified parent coaches guide families to foster emotional intelligence and resilience in children.

Experience the  Transformation

Based on hundreds of end-of-program surveys:

91% of Jai students rated their experience as 8 stars or above


99% would recommend the program to friends or family

Discover Jai's Parent Coaching Certification:

PROGRAM DETAILS >>

Child & Family Professionals

"It feels like the most rewarding thing I've ever done.


I just want to change the world. I have the family I want. I have the education I want. I have the career I want. But that's not enough... It's just not valuable if I cannot change somebody else's life."


- Dr. Calvina Ellerbe

Discover Why  Professionals 
Are
Becoming  Parent Coaches

Therapists, healthcare professionals, and educators already carry the core skills of powerful parent coaching: deep understanding of human development, regulation, and relationship.


Parent coaching expands that impact beyond appointments and classrooms, helping parents turn insight into embodied, everyday change that transforms family life.


Learn more about how professionals are stepping into parent coaching, including real-world case studies of Jai graduates (from childhood educators and pediatricians to therapists!) Hear what inspired them to take the leap, and how Jai’s Parent Coach Certification sparked profound transformation in their work, leadership, and lives.

Articles for Professionals:

career change: becoming a parenting coach after burnout
By Jai Institute for Parenting January 24, 2026
Discover how mental health professionals find renewed purpose through parent coaching certification.
The difference between a parent coach and a therapist
By Jai Institute for Parenting January 23, 2026
Understand the difference between a parenting coach and a therapist and how both support family growth.
how therapists can integrate parent coaching
By Kiva Schuler December 11, 2025
Explore practical ways therapists and mental health professionals can incorporate parent coaching methods into therapy or standalone services.
By Kiva Schuler December 8, 2025
Miami entrepreneur and father of five, Ramses Rivero, is building a new model of pediatric care—where parent coaching, psychology, and empathy come first.
how healthcare professionals can integrate parent coaching in practice
By Kiva Schuler November 18, 2025
Explore practical ways pediatricians, occupational therapists, and other healthcare providers can integrate parent coaching into their patient care approach.
how educators can integrate parent coaching in schools
By Kiva Schuler November 13, 2025
Discover practical ways teachers and school counselors can integrate parent coaching strategies into classrooms and parent engagement programs.

Discover Jai's FREE Upcoming Live Masterclasses & Webinars

Connected Parenting

Peaceful Discipline

Story Teaching, Brain Science & Better Behavior

By: Sarah R. Moore, CEO of Jai

Using best practices from gentle parenting, improv comedy, and trauma recovery, this peaceful parenting book brings JOY back to families. These positive discipline tips can help whether you're raising toddlers, parenting preschoolers, or supporting school-age children with love and respect. Effective for the hypersensitive child and the strong-willed child, this book offers conscious parenting guidance for solving challenges and preventing them in the first place.


"Accessible, tender and wise, this book provides parents with actionable tips and strategies that will forge more connected and joyful relationships!"
Mona Delahooke, PhD, best-selling author of Beyond Behaviors and Brain-Body Parenting

BUY THE BOOK >>

Why Parents Yell at Their Children & How to Stop

FREE GUIDE

This guide will give you everything you need to shift away from yelling at your children, even in moments of frustration and overwhelm.


Based on the most current scientific research.

FREE DOWNLOAD >>

Raising Resilient Children Without Power Struggles

FREE EBOOK

Learn to navigate your child's big emotions without caving in or resorting to reactivity. This ebook includes techniques to set effective boundaries and limits that stick, ways to foster true self-reliance in your children, and so much more!

FREE DOWNLOAD >>

The Parent Coaching Show

This is the show that defies the “rule” that we only show the bright, happy, joyful, and Instagram-worthy aspects of parenting. Because the truth is that parenting is HARD. AND: It’s the most important job we have. 


Listen in on real-life Parent Coaching sessions where we get to the root of parenting challenges, big and small, and support parents to recognize their toughest blind spots, question their deepest assumptions, and soften their strongest defenses. 

Watch some episodes here:

Articles on Connected Parenting:

August 19, 2026
Parenting adult children can bring old fears and family patterns to the surface. Learn how reflection, boundaries, and Relational Leadership can support a healthier relationship.
By Maggie Pouplis June 3, 2026
Almost every parent experiences this more than once. Your child changes, and suddenly, you feel like you no longer fully understand them. The toddler who melts down over the “wrong” cup. The once easygoing school-aged child who suddenly becomes more sensitive, withdrawn, or reactive. The teenager who pulls away just when you feel the strongest urge to protect them. And somewhere in those moments, most parents begin searching for explanations. “Something changed.” “Someone is influencing them.” “They’ve become difficult.” “Social media is ruining this generation.” As parents, we naturally try to make sense of behavior. We look for causes because uncertainty feels uncomfortable, especially when it involves someone we love so deeply. But many times, what changes first is not the child’s character. It is the child’s developing brain. One of the most important things I learned during my training with the Jai Institute for Parenting was that behavior cannot be fully understood outside the context of relationship, nervous system development, and emotional safety. That perspective stayed with me and eventually led me to dive even deeper into developmental neuroscience and brain development. Because once you begin to understand how the brain develops, it stops looking like defiance, manipulation, laziness, or attitude. The behavior begins to look like development. In the early years of life, especially between ages two and four, children experience emotions intensely while still lacking the neurological maturity to regulate them independently. The areas of the brain responsible for impulse control, emotional regulation, planning, and perspective taking are still under construction. In other words, young children often feel enormous emotions inside very small nervous systems. This is why a toddler can completely fall apart because their banana broke in half or because you gave them the “wrong” spoon. To the adult brain, the reaction may seem dramatic. To the child’s nervous system, however, the distress is real. This does not mean children should grow up without boundaries . It means that in moments of emotional flooding, connection and regulation often need to come before teaching. As Dr. Daniel Siegel often explains, an overwhelmed brain cannot effectively access logic, learning, or problem-solving. The nervous system must first return to a state of safety before true learning can happen. This is where co-regulation becomes incredibly important. Children borrow our nervous systems long before they can consistently regulate themselves. They learn emotional regulation through repeated relational experiences with calm, connected adults. Of course, this does not mean parents must remain perfectly calm all the time. Parents are human beings with limits, stress, exhaustion, responsibilities, and their own nervous systems. What matters most is not perfection but repair, awareness, and the overall emotional climate of the relationship. As children move into the school-age years, something else begins to happen. Around ages five to seven, the social brain expands significantly. Children become increasingly aware of how others see them. Acceptance, belonging, comparison, fairness, and peer relationships begin carrying much more emotional weight. This is often the age when parents say things like: “They suddenly became more sensitive.” “They take everything personally now.” “They worry more than before.” And they are usually right. At this stage, children are not simply reacting emotionally. They are beginning to build a deeper social identity. Their brains are becoming more aware of social evaluation and emotional meaning within relationships. Then comes a stage I personally believe is one of the most misunderstood of all: roughly ages eight to ten. Many parents expect things to stabilize by this point. Instead, some children become quieter, more introspective, more emotionally reactive, or seemingly disconnected. Others become easily bored, frustrated, or emotionally overwhelmed. And naturally, adults begin creating narratives around those changes. “They’re lazy.” “They’ve changed.” “They don’t care anymore.” But very often, what we are witnessing is neurological reorganization rather than deterioration. During this period, the brain begins a major process called synaptic pruning. Neural connections that are not frequently used begin to weaken, while frequently used pathways become stronger and more efficient. At the same time, children develop more complex emotional awareness, deeper thinking, and a richer internal world. Many children at this age begin asking bigger questions about themselves, relationships, fairness, identity, and belonging, even if they cannot fully articulate those thoughts yet. Sometimes what adults interpret as withdrawal is actually cognitive and emotional expansion happening internally. And then adolescence arrives, perhaps the stage that activates the most fear in parents. Teenagers begin separating psychologically from their parents as part of healthy development. Their need for autonomy increases while the emotional and reward systems of the brain become highly sensitive. Peer relationships become deeply important, emotions intensify, and risk-taking often increases. To many parents, this can feel frightening or even personal. But adolescence is not a broken relationship. It is a developmental transition. Teenagers still need boundaries, guidance, and emotional safety. Perhaps more than ever. But they also need space to develop identity, autonomy, and a sense of self outside the parent-child dynamic. And maybe this is one of the biggest challenges of parenting today: learning how to remain emotionally available without trying to control every stage of development out of fear. Modern parenting often places enormous pressure on parents to react perfectly at every moment. But children do not need perfect parents. They need regulated enough adults who are willing to stay curious about what behavior may actually be communicating. Because many times, children are not trying to give us a hard time. They are trying to organize a developing brain and nervous system inside a very overstimulating world. And perhaps the question we need to ask more often is not “How do I stop this behavior?” , but “What might this developing brain be trying to communicate through it?”
parenting teens
By Kiva Schuler November 2, 2023
Unlock the joy of parenting teenagers! Embrace their unique journey of individuation. Dive into the teenage brain and navigate the exciting world of adolescence with our expert insights while discovering how to support, not control, their growth. Dive into the teenage brain and navigate the exciting world of adolescence with our expert insights.
How can parents deal with a lying child?
By Kiva Schuler September 21, 2023
Discover why kids lie and how parents can navigate this normal behavior to instill values and integrity. Gain insights into the nuanced intersection of values and lying as you guide your children toward a future of integrity and values-led decision-making.
Parental anxiety
By Katie Owen August 24, 2023
Learn practical strategies to calm parental anxiety, prevent its transmission to children, and create a supportive family environment. Seek support, practice self-care, establish routines, and model healthy coping strategies. Find strength in managing anxiety while raising confident, resilient, and emotionally intelligent children.
Childhood Stress
By Katie Owen August 3, 2023
Help your children and teens manage their stress effectively! Learn practical strategies to recognize the signs of childhood stress, build emotional intelligence, and teach stress management tools for your child or teen to live a resilient and balanced life.

Want more Parenting Support?

Browse the Parenting Support Services available to you at our sister company: Dandelion Seeds Positive Parenting!


Dandelion Seeds was founded by our CEO, Sarah Moore, and continues to support parents and professionals through a wide array of content, courses, coaching, and certifications.