How Parent Coaching Creates Intrinsic Motivation

Kiva Schuler • January 4, 2024
How Parent Coaching Creates Intrinsic Motivation

The best way for us to help children is by empowering them to make better decisions and enhance self-esteem through a life-changing personal attribute: Intrinsic Motivation.

Parents hold the ultimate key in children’s ability to gain intrinsic motivation, which is
the impulse to do the right thing, even when no one is watching; there’s no correlated “reward” or “recognition,” or fear of retribution if they don’t do the right thing.

In essence, as parents we have the ability to support our children to create an identity of “I am a good, worthy and responsible person.” 



As parent coaches, this is our focus with our clients. But before we discuss why parent coaches are essential to making this massive shift in the way we think about raising children (the shift: moving away from punishments and rewards and toward developing intrinsic motivation) let’s talk about what it is… 


What Is Intrinsic Motivation?

Intrinsic Motivation is a desire to do something for internal satisfaction, not for external rewards. 


Imagine a child playing with a toy. The child isn’t being paid to play with it, or punished if they don’t play with it — curiosity and enjoyment are enough. 


Inner authority is more life-affirming in the long term than a system based on punishments and rewards. It’s also more enduring — it doesn’t decay like external rewards do. 


Inner authority is made up of three components: 


1. Autonomy: having a choice in what you do, and being self-driven.


2. Mastery: wanting to get more skilled and be recognized for competency. 


3. Purpose: understanding why you’re doing the work. Often centered around helping other people. 


Children gain inner authority as learned behavior, best supported by parents who understand that the “carrot and stick” model of motivation no longer meets the needs of the modern world. 


So our work here at the Jai Institute for Parenting is not about modifying the behavior of children. Collaborative behavior is an outcome, because of the power of modeling the behavior of primary caregivers, for sure!


What we know is that when adults take on the responsibility of changing their behavior, children’s behavior changes! 


Shifting From Punishments and Rewards to LEADERSHIP!


The motivational power of traditional “carrot or stick” methodologies worked in the industrial age. But we’ve evolved. To succeed and thrive in the modern world, we must equip our children with effective decision-making skills, the ability to collaborate with others, the ability to advocate for themselves and others, and emotional intelligence. 


If we are demanding that children comply with external authority (do what a more powerful person says no matter what so that you don’t suffer) we are diminishing the very thing that matters most in our modern culture.


Here, we are dismantling systemic power-over structures and replacing them with communication, values, needs and emotional intelligence.


Our work is about supporting parents to become leaders, guides, advocates and mentors for their children, to release their own embedded trauma and shame, and to understand better modalities for peace in the home, rather than punishments, consequences, manipulation and bribes.


I love human transformation. I love that we can grow and become our best selves when we do the work. But it isn’t easy. Actual and lasting change is elusive. It’s easier to do nothing than to do something.


But, when something becomes painful enough, we can absolutely change it.


Talking about changing behavior is one thing. But, people need coaching to actually change. Especially with parenting. Because we are up against deeply embedded beliefs and behaviors.


The role of the ego is to enforce the status quo. No matter how much we may not like our current circumstances, our Ego will work to keep us from making a change. And so we can want change. 


We can want to stop yelling


We can want to stop unloading on our kids. 


We can want change in our relationships. 


We can want change in the way that we’re interacting with our children. 


We can want to be able to have calm, empowered conversations.


We can want to establish effective boundaries. 


But as I’m sure you know, wanting is not having, and there’s a very good reason for that.


The Ego is very, very effective… far more effective than your willpower… to keep things the same no matter how much we want them to change. 


There’s nothing wrong with you! You’re just human!!


So what do we do?


The Ego has to see itself to choose to change. And through the work that we do as parenting coaches, we are providing that mirror. We are allowing a person to see themselves with clear eyes.


Parenting Coaches Foster Behavior Change In Adults, and Children Reap the Benefits 


It's the most amazing thing. In parent coaching, we are allowing another human being to see their choices, behaviors and decisions clearly so that they can choose differently next time, and follow through on their personal commitments.

We support parents to give their children more, more and more opportunities, as they mature to live into intrinsic motivation by intentionally focusing our parenting on fostering children’s sense of autonomy, mastery and purpose. Their lives are forever changed! 


Parent coaches play a vital role in developing inner authority in parents, and give them the capacity to lead and model this through creating a family ethos that is focused on teaching the values that will guide children to increase their inner authority over time. 


These children will grow into the leaders, thinkers and creators that we so desperately need. They will do the right thing. Not for some external reward or validation, and not because they are scared of the repercussions of not doing the right thing… but because doing the right thing is woven into who they are. 


Want more on developing Intrinsic Motivation? The seminal book on this topic is Drive: The Surprising Truth About What Motivates Us by Daniel Pink. Although it’s based on career performance, the book is so applicable to parenting. It’s one of our favorites here at Jai!


Changing your children's life is not a far fetched goal, all you need is steady confident steps to reach it. Join Jai's 7-Months Parent Coaching Certification Program and offer your children the gift of transformation.

Kiva Schuler

Meet Your Author, Kiva Schuler
Jai Founder and CEO

Kiva’s passion for parenting stemmed from her own childhood experiences of neglect and trauma. Like many of her generation, she had a front row seat to witnessing what she did not want for her own children. And in many ways, Jai is the fulfillment of a promise that she made to herself when she was 16 years old… that when she had children of her own, she would learn to parent them with compassion, consistency and communication. 

 

Kiva is a serial entrepreneur, and has been the marketer behind many transformational brands. Passionate about bringing authenticity and integrity to marketing and sales, she’s a sought after mentor, speaker and coach.

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By Maggie Pouplis June 3, 2026
Almost every parent experiences this more than once. Your child changes, and suddenly, you feel like you no longer fully understand them. The toddler who melts down over the “wrong” cup. The once easygoing school-aged child who suddenly becomes more sensitive, withdrawn, or reactive. The teenager who pulls away just when you feel the strongest urge to protect them. And somewhere in those moments, most parents begin searching for explanations. “Something changed.” “Someone is influencing them.” “They’ve become difficult.” “Social media is ruining this generation.” As parents, we naturally try to make sense of behavior. We look for causes because uncertainty feels uncomfortable, especially when it involves someone we love so deeply. But many times, what changes first is not the child’s character. It is the child’s developing brain. One of the most important things I learned during my training with the Jai Institute for Parenting was that behavior cannot be fully understood outside the context of relationship, nervous system development, and emotional safety. That perspective stayed with me and eventually led me to dive even deeper into developmental neuroscience and brain development. Because once you begin to understand how the brain develops, it stops looking like defiance, manipulation, laziness, or attitude. The behavior begins to look like development. In the early years of life, especially between ages two and four, children experience emotions intensely while still lacking the neurological maturity to regulate them independently. The areas of the brain responsible for impulse control, emotional regulation, planning, and perspective taking are still under construction. In other words, young children often feel enormous emotions inside very small nervous systems. This is why a toddler can completely fall apart because their banana broke in half or because you gave them the “wrong” spoon. To the adult brain, the reaction may seem dramatic. To the child’s nervous system, however, the distress is real. This does not mean children should grow up without boundaries . It means that in moments of emotional flooding, connection and regulation often need to come before teaching. As Dr. Daniel Siegel often explains, an overwhelmed brain cannot effectively access logic, learning, or problem-solving. The nervous system must first return to a state of safety before true learning can happen. This is where co-regulation becomes incredibly important. Children borrow our nervous systems long before they can consistently regulate themselves. They learn emotional regulation through repeated relational experiences with calm, connected adults. Of course, this does not mean parents must remain perfectly calm all the time. Parents are human beings with limits, stress, exhaustion, responsibilities, and their own nervous systems. What matters most is not perfection but repair, awareness, and the overall emotional climate of the relationship. As children move into the school-age years, something else begins to happen. Around ages five to seven, the social brain expands significantly. Children become increasingly aware of how others see them. Acceptance, belonging, comparison, fairness, and peer relationships begin carrying much more emotional weight. This is often the age when parents say things like: “They suddenly became more sensitive.” “They take everything personally now.” “They worry more than before.” And they are usually right. At this stage, children are not simply reacting emotionally. They are beginning to build a deeper social identity. Their brains are becoming more aware of social evaluation and emotional meaning within relationships. Then comes a stage I personally believe is one of the most misunderstood of all: roughly ages eight to ten. Many parents expect things to stabilize by this point. Instead, some children become quieter, more introspective, more emotionally reactive, or seemingly disconnected. Others become easily bored, frustrated, or emotionally overwhelmed. And naturally, adults begin creating narratives around those changes. “They’re lazy.” “They’ve changed.” “They don’t care anymore.” But very often, what we are witnessing is neurological reorganization rather than deterioration. During this period, the brain begins a major process called synaptic pruning. Neural connections that are not frequently used begin to weaken, while frequently used pathways become stronger and more efficient. At the same time, children develop more complex emotional awareness, deeper thinking, and a richer internal world. Many children at this age begin asking bigger questions about themselves, relationships, fairness, identity, and belonging, even if they cannot fully articulate those thoughts yet. Sometimes what adults interpret as withdrawal is actually cognitive and emotional expansion happening internally. And then adolescence arrives, perhaps the stage that activates the most fear in parents. Teenagers begin separating psychologically from their parents as part of healthy development. Their need for autonomy increases while the emotional and reward systems of the brain become highly sensitive. Peer relationships become deeply important, emotions intensify, and risk-taking often increases. To many parents, this can feel frightening or even personal. But adolescence is not a broken relationship. It is a developmental transition. Teenagers still need boundaries, guidance, and emotional safety. Perhaps more than ever. But they also need space to develop identity, autonomy, and a sense of self outside the parent-child dynamic. And maybe this is one of the biggest challenges of parenting today: learning how to remain emotionally available without trying to control every stage of development out of fear. Modern parenting often places enormous pressure on parents to react perfectly at every moment. But children do not need perfect parents. They need regulated enough adults who are willing to stay curious about what behavior may actually be communicating. Because many times, children are not trying to give us a hard time. They are trying to organize a developing brain and nervous system inside a very overstimulating world. And perhaps the question we need to ask more often is not “How do I stop this behavior?” , but “What might this developing brain be trying to communicate through it?”
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By Maggie Pouplis June 3, 2026
Almost every parent experiences this more than once. Your child changes, and suddenly, you feel like you no longer fully understand them. The toddler who melts down over the “wrong” cup. The once easygoing school-aged child who suddenly becomes more sensitive, withdrawn, or reactive. The teenager who pulls away just when you feel the strongest urge to protect them. And somewhere in those moments, most parents begin searching for explanations. “Something changed.” “Someone is influencing them.” “They’ve become difficult.” “Social media is ruining this generation.” As parents, we naturally try to make sense of behavior. We look for causes because uncertainty feels uncomfortable, especially when it involves someone we love so deeply. But many times, what changes first is not the child’s character. It is the child’s developing brain. One of the most important things I learned during my training with the Jai Institute for Parenting was that behavior cannot be fully understood outside the context of relationship, nervous system development, and emotional safety. That perspective stayed with me and eventually led me to dive even deeper into developmental neuroscience and brain development. Because once you begin to understand how the brain develops, it stops looking like defiance, manipulation, laziness, or attitude. The behavior begins to look like development. In the early years of life, especially between ages two and four, children experience emotions intensely while still lacking the neurological maturity to regulate them independently. The areas of the brain responsible for impulse control, emotional regulation, planning, and perspective taking are still under construction. In other words, young children often feel enormous emotions inside very small nervous systems. This is why a toddler can completely fall apart because their banana broke in half or because you gave them the “wrong” spoon. To the adult brain, the reaction may seem dramatic. To the child’s nervous system, however, the distress is real. This does not mean children should grow up without boundaries . It means that in moments of emotional flooding, connection and regulation often need to come before teaching. As Dr. Daniel Siegel often explains, an overwhelmed brain cannot effectively access logic, learning, or problem-solving. The nervous system must first return to a state of safety before true learning can happen. This is where co-regulation becomes incredibly important. Children borrow our nervous systems long before they can consistently regulate themselves. They learn emotional regulation through repeated relational experiences with calm, connected adults. Of course, this does not mean parents must remain perfectly calm all the time. Parents are human beings with limits, stress, exhaustion, responsibilities, and their own nervous systems. What matters most is not perfection but repair, awareness, and the overall emotional climate of the relationship. As children move into the school-age years, something else begins to happen. Around ages five to seven, the social brain expands significantly. Children become increasingly aware of how others see them. Acceptance, belonging, comparison, fairness, and peer relationships begin carrying much more emotional weight. This is often the age when parents say things like: “They suddenly became more sensitive.” “They take everything personally now.” “They worry more than before.” And they are usually right. At this stage, children are not simply reacting emotionally. They are beginning to build a deeper social identity. Their brains are becoming more aware of social evaluation and emotional meaning within relationships. Then comes a stage I personally believe is one of the most misunderstood of all: roughly ages eight to ten. Many parents expect things to stabilize by this point. Instead, some children become quieter, more introspective, more emotionally reactive, or seemingly disconnected. Others become easily bored, frustrated, or emotionally overwhelmed. And naturally, adults begin creating narratives around those changes. “They’re lazy.” “They’ve changed.” “They don’t care anymore.” But very often, what we are witnessing is neurological reorganization rather than deterioration. During this period, the brain begins a major process called synaptic pruning. Neural connections that are not frequently used begin to weaken, while frequently used pathways become stronger and more efficient. At the same time, children develop more complex emotional awareness, deeper thinking, and a richer internal world. Many children at this age begin asking bigger questions about themselves, relationships, fairness, identity, and belonging, even if they cannot fully articulate those thoughts yet. Sometimes what adults interpret as withdrawal is actually cognitive and emotional expansion happening internally. And then adolescence arrives, perhaps the stage that activates the most fear in parents. Teenagers begin separating psychologically from their parents as part of healthy development. Their need for autonomy increases while the emotional and reward systems of the brain become highly sensitive. Peer relationships become deeply important, emotions intensify, and risk-taking often increases. To many parents, this can feel frightening or even personal. But adolescence is not a broken relationship. It is a developmental transition. Teenagers still need boundaries, guidance, and emotional safety. Perhaps more than ever. But they also need space to develop identity, autonomy, and a sense of self outside the parent-child dynamic. And maybe this is one of the biggest challenges of parenting today: learning how to remain emotionally available without trying to control every stage of development out of fear. Modern parenting often places enormous pressure on parents to react perfectly at every moment. But children do not need perfect parents. They need regulated enough adults who are willing to stay curious about what behavior may actually be communicating. Because many times, children are not trying to give us a hard time. They are trying to organize a developing brain and nervous system inside a very overstimulating world. And perhaps the question we need to ask more often is not “How do I stop this behavior?” , but “What might this developing brain be trying to communicate through it?”
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