9 Helpful Parent Coaching Tips

Kiva Schuler • March 25, 2022
9 Helpful Parent Coaching Tips

Being a parent coach can be challenging, yet so rewarding. There isn’t another career path where your work improves your parenting, and your parenting improves your work. By becoming a parenting coach, you not only have the tools to improve your family dynamic and create a deep connection with your kids, but you also get to change the lives of parents and kids, whether you work 1-1 with clients in your community or build a global platform for parents all over the world. 


Being a great parent coach doesn't mean you need to be a perfect parent. Who would want to be coached by someone who is “perfect”?? It’s our own journey, vulnerability and imperfections that allow others to trust us. Being aware of areas where you can keep growing as a parenting coach will make room for your continued personal growth, not only in your coaching practice but also in your parenting.


In this article, we'll cover 9 helpful tips to improve your coaching skills, become a better support for parents, and how to make an incredible impact on the families you work with.


Tip #1: Acknowledge Your Strengths and Growth Opportunities

As parents, we often wear many hats. We juggle our work, home life, social lives, and every other aspect of our life – all while trying to be the best parent we can be. As coaches, we bring our own set of strengths and weaknesses to the table.


Being honest with yourself about your strengths and growth opportunities (some may call these weaknesses… not here though. We all get to keep learning!) is one of the most important things you can do as a parent coach. This level of ongoing awareness will help you to better understand how you can most effectively support parents, what type of coaching style suits you, and where you need to focus on your own growth as a parent.


The most important element of parent coaching is empathy. How can we support parents in their challenges and struggles if we haven’t been there ourselves? There will always be areas where you continue to walk your talk. It makes you a stronger parent and parenting coach when you’re able to use your experiences to be transparent and help your clients and community. 


Tip #2: Be a Supportive Listener

As parents, (and people!) we’re so used to wanting to fix or solve our loved one’s problems and we’re the first ones to step up to the plate to offer what we think others should do. We want to help, and sometimes what we think is best isn’t actually the best option for others. That’s why, as a parent coach, your role is primarily centered around listening. 


When it comes to parenting coaching, the best thing to do is listen and be supportive of your clients so that they can find their own way towards what feels authentic and true to them. 


There is nothing wrong with offering your parenting expertise when it’s requested, in fact this is one of the elements clients are seeking when they hire you. Part of your role is being able to differentiate between when your clients just need a listening ear and an open heart or when they could use your input or suggestions.


When parents come to you for help, they're looking for someone to listen, empathize, and understand what they're going through in a supportive, understanding, and non-judgmental way. Your clients need to know that you're here for them, no matter what.


Tip #3: Offer Practical Solutions

While it's important to be a supportive listener, offering practical solutions is also a necessary part of the transformative support you provide in your coaching practice. As a parent coach, it's your job to help parents find actionable steps to reduce the challenges they're facing in their parenting.


When you offer practical solutions, you help parents feel empowered and capable of solving their own problems. This builds trust and establishes you as a helpful resource that they can come back to time and time again.


Tip #4: Provide a Safe Space for Your Clients

As parents, we often have to make tough decisions – and it's important that we're allowed to make these decisions without judgment. As a parenting coach, it's essential that our clients feel accepted and understood in the choices they make for their families, even if you don’t necessarily agree with their decisions.


It's important to remember that you're not there to judge or criticize parents, or to convince them of your personal methodology. As coaches we create a safe space for our clients to explore and consider their options from all angles. We can then support them in finding what choice works best for them. 


Parents often come to coaches for help because they're feeling overwhelmed or stuck. By holding empathy as the highest priority, you're able to provide support and guidance that allows parents to find their own solutions.


Tip #5: Emphasize the Importance of Self-Care in Parenting

As parents, we often put the needs of our children before our own – but this isn't always the best thing for us or for our kids! As a parent coach, it's important to remind parents that when they take care of themselves, they’re able to serve their families better.


We can’t pour from an empty pitcher. And when we do, we aren’t able to be there for our children. We yell or say things we don’t mean, which just makes us feel so much worse. 


Encouraging our clients to take time to re-energize, do something that they love, and make space to regulate from their busy lives will improve their wellbeing as well as the relationships they have with their children. We’re all in need of the reminder to take care of ourselves, you can be the one to provide that to other parents.


Tip #6: Have Your Priority Be Empowering Parents

In your coaching practice, you may have parents coming to you that want to repair a damaged connection they have with their teenager, stop yelling at their toddler, or simply find a better way than the old model of dominant parenting.


Whether your clients fall under the power-over or power-under models of parenting, they are in need of empowerment. With your support, guidance, and knowledge, parents who follow the power-over or -under models of parenting can begin to soften their fears and lean into a more empowered model of parenting.

Parenting with empowered, peaceful parenting cha
nges lives. As a parenting coach, you get to gently provide that shift and transition for families.


Tip #7: Encourage Parents to Seek Help

When it comes to trauma or difficult childhood experiences, there are matters that at times go out of bounds of our expertise as parenting coaches. We are not mental health professionals or licensed therapists, we are coaches. 


It is crucial as a parenting coach to understand the difference between coaching and therapy. A parenting coach’s job is not to be a therapist, it is to be a coach. Coaches provide advice and action plans for moving forward, instead of delving too much into the past. While the past will naturally come up as it relates to the present, if there is a lot of history to work through, that work is best done with a therapist.


Tip #8: Find Ways to Bring Your Work to Your Community

As a parenting coach, you have endless opportunities to bring this work to parents in your community. Whether you belong to a church where you can share your work, provide talks at your local PTA meetings or offer a workshop at your neighborhood yoga studio, you are not limited in how you choose to share what you do. 


You can choose to work with parents one-on-one or in small groups. You can work in-person or hold sessions online where geographic location is no barrier to the clients you can serve.


Tip #9: Rise Above Impostor Syndrome

It's easy as a parenting coach to experience impostor syndrome in your coaching practice. When parents look to us for guidance, it's easy to recall the tough time we had with our children that morning, or the time we yelled at our kids even though we told ourselves we wouldn't.

You're human, and your clients aren't asking you to be anything other than that.

You don’t have to be a perfect parent to become a parenting coach. Demonstrating your willingness to continue to grow is much more powerful for your clients. 

Lean into the knowledge, skills and tools you've gained through your coaching certification program, hold empathy and support as the highest priority in your coaching sessions, and trust that you can change the lives of families for the better. More confidence will come with time and practice.

If you have not yet entered into the world of parent coaching and wish to dive in, apply to become a parenting coach today!

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By Maggie Pouplis June 3, 2026
Almost every parent experiences this more than once. Your child changes, and suddenly, you feel like you no longer fully understand them. The toddler who melts down over the “wrong” cup. The once easygoing school-aged child who suddenly becomes more sensitive, withdrawn, or reactive. The teenager who pulls away just when you feel the strongest urge to protect them. And somewhere in those moments, most parents begin searching for explanations. “Something changed.” “Someone is influencing them.” “They’ve become difficult.” “Social media is ruining this generation.” As parents, we naturally try to make sense of behavior. We look for causes because uncertainty feels uncomfortable, especially when it involves someone we love so deeply. But many times, what changes first is not the child’s character. It is the child’s developing brain. One of the most important things I learned during my training with the Jai Institute for Parenting was that behavior cannot be fully understood outside the context of relationship, nervous system development, and emotional safety. That perspective stayed with me and eventually led me to dive even deeper into developmental neuroscience and brain development. Because once you begin to understand how the brain develops, it stops looking like defiance, manipulation, laziness, or attitude. The behavior begins to look like development. In the early years of life, especially between ages two and four, children experience emotions intensely while still lacking the neurological maturity to regulate them independently. The areas of the brain responsible for impulse control, emotional regulation, planning, and perspective taking are still under construction. In other words, young children often feel enormous emotions inside very small nervous systems. This is why a toddler can completely fall apart because their banana broke in half or because you gave them the “wrong” spoon. To the adult brain, the reaction may seem dramatic. To the child’s nervous system, however, the distress is real. This does not mean children should grow up without boundaries . It means that in moments of emotional flooding, connection and regulation often need to come before teaching. As Dr. Daniel Siegel often explains, an overwhelmed brain cannot effectively access logic, learning, or problem-solving. The nervous system must first return to a state of safety before true learning can happen. This is where co-regulation becomes incredibly important. Children borrow our nervous systems long before they can consistently regulate themselves. They learn emotional regulation through repeated relational experiences with calm, connected adults. Of course, this does not mean parents must remain perfectly calm all the time. Parents are human beings with limits, stress, exhaustion, responsibilities, and their own nervous systems. What matters most is not perfection but repair, awareness, and the overall emotional climate of the relationship. As children move into the school-age years, something else begins to happen. Around ages five to seven, the social brain expands significantly. Children become increasingly aware of how others see them. Acceptance, belonging, comparison, fairness, and peer relationships begin carrying much more emotional weight. This is often the age when parents say things like: “They suddenly became more sensitive.” “They take everything personally now.” “They worry more than before.” And they are usually right. At this stage, children are not simply reacting emotionally. They are beginning to build a deeper social identity. Their brains are becoming more aware of social evaluation and emotional meaning within relationships. Then comes a stage I personally believe is one of the most misunderstood of all: roughly ages eight to ten. Many parents expect things to stabilize by this point. Instead, some children become quieter, more introspective, more emotionally reactive, or seemingly disconnected. Others become easily bored, frustrated, or emotionally overwhelmed. And naturally, adults begin creating narratives around those changes. “They’re lazy.” “They’ve changed.” “They don’t care anymore.” But very often, what we are witnessing is neurological reorganization rather than deterioration. During this period, the brain begins a major process called synaptic pruning. Neural connections that are not frequently used begin to weaken, while frequently used pathways become stronger and more efficient. At the same time, children develop more complex emotional awareness, deeper thinking, and a richer internal world. Many children at this age begin asking bigger questions about themselves, relationships, fairness, identity, and belonging, even if they cannot fully articulate those thoughts yet. Sometimes what adults interpret as withdrawal is actually cognitive and emotional expansion happening internally. And then adolescence arrives, perhaps the stage that activates the most fear in parents. Teenagers begin separating psychologically from their parents as part of healthy development. Their need for autonomy increases while the emotional and reward systems of the brain become highly sensitive. Peer relationships become deeply important, emotions intensify, and risk-taking often increases. To many parents, this can feel frightening or even personal. But adolescence is not a broken relationship. It is a developmental transition. Teenagers still need boundaries, guidance, and emotional safety. Perhaps more than ever. But they also need space to develop identity, autonomy, and a sense of self outside the parent-child dynamic. And maybe this is one of the biggest challenges of parenting today: learning how to remain emotionally available without trying to control every stage of development out of fear. Modern parenting often places enormous pressure on parents to react perfectly at every moment. But children do not need perfect parents. They need regulated enough adults who are willing to stay curious about what behavior may actually be communicating. Because many times, children are not trying to give us a hard time. They are trying to organize a developing brain and nervous system inside a very overstimulating world. And perhaps the question we need to ask more often is not “How do I stop this behavior?” , but “What might this developing brain be trying to communicate through it?”
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By Maggie Pouplis June 3, 2026
Almost every parent experiences this more than once. Your child changes, and suddenly, you feel like you no longer fully understand them. The toddler who melts down over the “wrong” cup. The once easygoing school-aged child who suddenly becomes more sensitive, withdrawn, or reactive. The teenager who pulls away just when you feel the strongest urge to protect them. And somewhere in those moments, most parents begin searching for explanations. “Something changed.” “Someone is influencing them.” “They’ve become difficult.” “Social media is ruining this generation.” As parents, we naturally try to make sense of behavior. We look for causes because uncertainty feels uncomfortable, especially when it involves someone we love so deeply. But many times, what changes first is not the child’s character. It is the child’s developing brain. One of the most important things I learned during my training with the Jai Institute for Parenting was that behavior cannot be fully understood outside the context of relationship, nervous system development, and emotional safety. That perspective stayed with me and eventually led me to dive even deeper into developmental neuroscience and brain development. Because once you begin to understand how the brain develops, it stops looking like defiance, manipulation, laziness, or attitude. The behavior begins to look like development. In the early years of life, especially between ages two and four, children experience emotions intensely while still lacking the neurological maturity to regulate them independently. The areas of the brain responsible for impulse control, emotional regulation, planning, and perspective taking are still under construction. In other words, young children often feel enormous emotions inside very small nervous systems. This is why a toddler can completely fall apart because their banana broke in half or because you gave them the “wrong” spoon. To the adult brain, the reaction may seem dramatic. To the child’s nervous system, however, the distress is real. This does not mean children should grow up without boundaries . It means that in moments of emotional flooding, connection and regulation often need to come before teaching. As Dr. Daniel Siegel often explains, an overwhelmed brain cannot effectively access logic, learning, or problem-solving. The nervous system must first return to a state of safety before true learning can happen. This is where co-regulation becomes incredibly important. Children borrow our nervous systems long before they can consistently regulate themselves. They learn emotional regulation through repeated relational experiences with calm, connected adults. Of course, this does not mean parents must remain perfectly calm all the time. Parents are human beings with limits, stress, exhaustion, responsibilities, and their own nervous systems. What matters most is not perfection but repair, awareness, and the overall emotional climate of the relationship. As children move into the school-age years, something else begins to happen. Around ages five to seven, the social brain expands significantly. Children become increasingly aware of how others see them. Acceptance, belonging, comparison, fairness, and peer relationships begin carrying much more emotional weight. This is often the age when parents say things like: “They suddenly became more sensitive.” “They take everything personally now.” “They worry more than before.” And they are usually right. At this stage, children are not simply reacting emotionally. They are beginning to build a deeper social identity. Their brains are becoming more aware of social evaluation and emotional meaning within relationships. Then comes a stage I personally believe is one of the most misunderstood of all: roughly ages eight to ten. Many parents expect things to stabilize by this point. Instead, some children become quieter, more introspective, more emotionally reactive, or seemingly disconnected. Others become easily bored, frustrated, or emotionally overwhelmed. And naturally, adults begin creating narratives around those changes. “They’re lazy.” “They’ve changed.” “They don’t care anymore.” But very often, what we are witnessing is neurological reorganization rather than deterioration. During this period, the brain begins a major process called synaptic pruning. Neural connections that are not frequently used begin to weaken, while frequently used pathways become stronger and more efficient. At the same time, children develop more complex emotional awareness, deeper thinking, and a richer internal world. Many children at this age begin asking bigger questions about themselves, relationships, fairness, identity, and belonging, even if they cannot fully articulate those thoughts yet. Sometimes what adults interpret as withdrawal is actually cognitive and emotional expansion happening internally. And then adolescence arrives, perhaps the stage that activates the most fear in parents. Teenagers begin separating psychologically from their parents as part of healthy development. Their need for autonomy increases while the emotional and reward systems of the brain become highly sensitive. Peer relationships become deeply important, emotions intensify, and risk-taking often increases. To many parents, this can feel frightening or even personal. But adolescence is not a broken relationship. It is a developmental transition. Teenagers still need boundaries, guidance, and emotional safety. Perhaps more than ever. But they also need space to develop identity, autonomy, and a sense of self outside the parent-child dynamic. And maybe this is one of the biggest challenges of parenting today: learning how to remain emotionally available without trying to control every stage of development out of fear. Modern parenting often places enormous pressure on parents to react perfectly at every moment. But children do not need perfect parents. They need regulated enough adults who are willing to stay curious about what behavior may actually be communicating. Because many times, children are not trying to give us a hard time. They are trying to organize a developing brain and nervous system inside a very overstimulating world. And perhaps the question we need to ask more often is not “How do I stop this behavior?” , but “What might this developing brain be trying to communicate through it?”
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