From Teacher to Empowering Parenting Coach: Shaella Freeman's Inspiring Journey

Jai Institute for Parenting • May 26, 2023
From Teacher to Empowering Parenting Coach: Shaella Freeman's Inspiring Journey

Every child deserves a supportive and nurturing environment fostering growth and success. Shaella Freeman, a dedicated educator, recognized the need to bridge the gap between teachers and parents to create a more harmonious academic journey for children. Driven by her passion for improving parent engagement and educational outcomes, Shaella embarked on a transformational path, becoming a parenting coach. Drawing from her own experiences as a teacher and her commitment to empowering educators and parents, Shaella's journey is an inspiration for all those seeking to make a lasting impact on the lives of children.


Recognizing the Need for Parental Support

Shaella's journey as an educator provided her with invaluable insights into the challenges parents face. Witnessing a lack of parental engagement and understanding the crucial link between parental involvement and academic success, she felt compelled to address the root of the problem. Shaella's firsthand experiences and the research she encountered during her teaching career convinced her that traditional approaches needed to be revised to support parents effectively. She understood that true transformation required a more personalized and comprehensive approach.


Aligning Career and Personal Life

As Shaella pursued her master's program in Emotional and Behavioral Disorders, her desire to share her newfound knowledge with fellow educators grew stronger. She aspired to support teachers in navigating behavior management challenges while staying true to their core values. Shaella's quest for a more fulfilling career led her to explore starting a business focused on behavior change. 


During this exploration, she discovered the
Jai Parent Coach Certification, which became the catalyst for her personal and professional growth. The Jai program aligned perfectly with her core values, providing her with the tools and confidence to support educators and parents wholeheartedly.


"After my first week as a teacher, I asked myself, 'What did I get myself into?' That question and extreme frustration fueled years of trying to learn and understand classroom management and discipline. Parent Coaching through Jai transformed my life, and I am forever grateful for this experience. So I'm very excited about the impact and awareness of the financial freedom too."


Utilizing the Jai Certification

Shaella's Jai Certification has been instrumental in shaping her approach as a parenting coach. She leverages her certification to empower parents and educators through online workshops, one-on-one coaching sessions, and community involvement.


The comprehensive training she received equips her with the necessary strategies and resources to address the unique needs of each family she encounters.


Incorporating Coaching into Career

Shaella's transition into parenting coaching has blended personal fulfillment and professional growth. She operates her own business, offering one-on-one support to parents and educators in her community. In addition to her coaching, Shaella continues to contribute to the field of education as a substitute teacher, implementing the valuable resources and strategies she gained from her Jai Certification. This integration allows her to make a tangible difference in the lives of children and their families while staying connected to the classroom.


Advice for Educators Considering Parenting Coaching

Having experienced the challenges and frustrations of teaching, Shaella offers valuable advice to fellow educators contemplating a career in parenting coaching. She encourages them to embrace their passion for transformation and recognize the impact they can have on families and communities. Shaella emphasizes the importance of continual learning and personal growth, as it enables coaches to deliver more meaningful support. She also highlights the financial potential of parenting coaching, providing an avenue for impact and financial freedom.

“Depending on your school system, some will never see a six-figure salary (raises hand), but as a parent coach, the financial potential is superabundant.”

Educator Spotlights

Read Marissa, Stephanie, and Jeri-Ashley's stories:

READ MORE:

Jaclyn Carlson: Why Burned-Out Working Mothers Are Turning Toward Coaching Careers
By Jai Institute for Parenting May 13, 2026
Discover how Jaclyn Carlson transitioned from corporate burnout to meaningful work as a parenting coach, and why more mothers are turning to parent coaching for purpose, flexibility, and emotional impact.
parenting coach certification vs life coach certification
By Jai Institute for Parenting January 25, 2026
Understand the difference between parenting coach certification and life coach certification. Learn which is right for your career path.
career change: becoming a parenting coach after burnout
By Jai Institute for Parenting January 24, 2026
Discover how mental health professionals find renewed purpose through parent coaching certification.
how parent coaching supports children’s emotional intelligence
By Jai Institute for Parenting January 24, 2026
Learn how certified parent coaches guide families to foster emotional intelligence and resilience in children.
The difference between a parent coach and a therapist
By Jai Institute for Parenting January 23, 2026
Understand the difference between a parenting coach and a therapist and how both support family growth.
how therapists can integrate parent coaching
By Kiva Schuler December 11, 2025
Explore practical ways therapists and mental health professionals can incorporate parent coaching methods into therapy or standalone services.
Show More

Share This Article:

READ MORE ARTICLES:

Jaclyn Carlson: Why Burned-Out Working Mothers Are Turning Toward Coaching Careers
By Jai Institute for Parenting May 13, 2026
Discover how Jaclyn Carlson transitioned from corporate burnout to meaningful work as a parenting coach, and why more mothers are turning to parent coaching for purpose, flexibility, and emotional impact.
parenting coach certification vs life coach certification
By Jai Institute for Parenting January 25, 2026
Understand the difference between parenting coach certification and life coach certification. Learn which is right for your career path.
career change: becoming a parenting coach after burnout
By Jai Institute for Parenting January 24, 2026
Discover how mental health professionals find renewed purpose through parent coaching certification.
Show More

Curious for more?