Finding Her Path: Lisa's Journey to Becoming a Parenting Coach

Jai Institute for Parenting • September 17, 2024
Finding Her Path: Lisa's Journey to Becoming a Parenting Coach

In the dynamic world of career transitions, Lisa Krug's journey from a corporate HR professional to a thriving parenting coach is an inspiring tale of personal and professional evolution. Her story is a testament to the power of self-discovery, dedication, and the impact of helping others navigate the challenging terrain of parenting.


The Seed of Transformation: Why Lisa Chose Parenting Coaching

Lisa's journey toward becoming a parenting coach was not a sudden leap but a gradual transformation rooted in her personal experiences. As a young, struggling mom, she had been following the Jai Institute for Parenting for several years.

This connection was pivotal, allowing her to formalize years of self-study around conscious parenting. The Jai program was more than just a certification; it was a catalyst for Lisa's healing and personal growth. Through the program, she was able to peel back layers of her own struggles and emerge with a deeper understanding of how she wanted to show up for her children.

Her decision to transition from HR to parenting coaching was driven by a desire for authenticity and a longing to integrate her personal and professional identities. In HR, she often felt the need to compartmentalize her role as a mother, which left her feeling inauthentic. The world of parenting coaching offered a path where she could wear her heart on her sleeve and truly be herself.


Launching The Intentional Path: Building Her Practice

Lisa launched her coaching practice, The Intentional Path, with her Jai Certification in early 2021. This milestone began a new chapter where she could apply her knowledge and passion for conscious parenting. Her practice focuses on one-on-one coaching, guiding clients through the Jai curriculum, which has been a cornerstone of her approach.

In 2022, Lisa expanded her credentials by becoming certified as a Positive Discipline Parent Educator. This additional certification allowed her to offer parent workshops in schools, broadening her reach and impact. These workshops have become a crucial part of her business, providing a platform to connect with more parents and introduce them to the principles of intentional parenting.


The Financial Aspect: Turning Passion into Profit

One of the common questions for anyone considering a career shift is the financial viability of their new path. For Lisa, the transition to parenting coaching has been fulfilling and financially rewarding. She earns a steady income through her coaching practice, which has grown steadily since its inception.

The key to her financial success lies in her ability to connect with parents on a personal level. In-person talks and workshops have proven to be the most effective way to attract paying clients. These events provide a space for parents to experience Lisa's approach firsthand and understand the value of her coaching.

Additionally, referrals from past and current clients have been instrumental in expanding her client base. Word-of-mouth recommendations are powerful, and in the close-knit parenting community, they have played a significant role in Lisa's business growth.


The Magic of Connection: Lisa's Favorite Aspects of Coaching

For Lisa, the most rewarding aspect of being a parenting coach is the symbiotic relationship between her work and her personal life. Unlike her previous career in HR, where she felt the need to separate her professional and personal identities, parenting coaching allows her to integrate all facets of herself. Her work informs her life, and her life informs her work, creating a harmonious balance that she finds deeply fulfilling.


One of the most profound moments in her coaching practice is witnessing the small but significant shifts in her clients' lives. When clients share their successes and breakthroughs, no matter how tiny, it gives Lisa chills. These moments of transformation, where parents see their challenges in a new light and make impactful changes, are the essence of her work. Helping families find new ways to connect and thrive drives Lisa and reinforces her belief that this work is healing the world, one family at a time.


Growth and Future Prospects: Lisa's Vision

Looking back on her journey, Lisa has achieved remarkable growth in her personal and professional life. From a struggling young mom to a successful parenting coach, she has navigated her path with determination and authenticity. Her practice, The Intentional Path, continues to grow as she reaches more parents through her workshops and coaching sessions.

Lisa's vision for the future is rooted in expanding her impact. She aims to offer more workshops and develop new programs that cater to diverse parenting needs. By continuing to learn and adapt, she hopes to provide even more value to her clients and help them navigate the complexities of parenting with confidence and compassion.


Conclusion: An Inspiring Journey

Lisa's story is a powerful reminder that personal growth and professional success are deeply interconnected. Her journey to becoming a parenting coach is a testament to the transformative power of following one's passion and staying true to oneself. Through her work, Lisa has found a fulfilling career and made a significant impact on the lives of countless families. As she continues to grow her practice and touch more lives, her journey inspires anyone considering a career shift towards something that truly resonates with their heart and soul.

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By Maggie Pouplis June 3, 2026
Almost every parent experiences this more than once. Your child changes, and suddenly, you feel like you no longer fully understand them. The toddler who melts down over the “wrong” cup. The once easygoing school-aged child who suddenly becomes more sensitive, withdrawn, or reactive. The teenager who pulls away just when you feel the strongest urge to protect them. And somewhere in those moments, most parents begin searching for explanations. “Something changed.” “Someone is influencing them.” “They’ve become difficult.” “Social media is ruining this generation.” As parents, we naturally try to make sense of behavior. We look for causes because uncertainty feels uncomfortable, especially when it involves someone we love so deeply. But many times, what changes first is not the child’s character. It is the child’s developing brain. One of the most important things I learned during my training with the Jai Institute for Parenting was that behavior cannot be fully understood outside the context of relationship, nervous system development, and emotional safety. That perspective stayed with me and eventually led me to dive even deeper into developmental neuroscience and brain development. Because once you begin to understand how the brain develops, it stops looking like defiance, manipulation, laziness, or attitude. The behavior begins to look like development. In the early years of life, especially between ages two and four, children experience emotions intensely while still lacking the neurological maturity to regulate them independently. The areas of the brain responsible for impulse control, emotional regulation, planning, and perspective taking are still under construction. In other words, young children often feel enormous emotions inside very small nervous systems. This is why a toddler can completely fall apart because their banana broke in half or because you gave them the “wrong” spoon. To the adult brain, the reaction may seem dramatic. To the child’s nervous system, however, the distress is real. This does not mean children should grow up without boundaries . It means that in moments of emotional flooding, connection and regulation often need to come before teaching. As Dr. Daniel Siegel often explains, an overwhelmed brain cannot effectively access logic, learning, or problem-solving. The nervous system must first return to a state of safety before true learning can happen. This is where co-regulation becomes incredibly important. Children borrow our nervous systems long before they can consistently regulate themselves. They learn emotional regulation through repeated relational experiences with calm, connected adults. Of course, this does not mean parents must remain perfectly calm all the time. Parents are human beings with limits, stress, exhaustion, responsibilities, and their own nervous systems. What matters most is not perfection but repair, awareness, and the overall emotional climate of the relationship. As children move into the school-age years, something else begins to happen. Around ages five to seven, the social brain expands significantly. Children become increasingly aware of how others see them. Acceptance, belonging, comparison, fairness, and peer relationships begin carrying much more emotional weight. This is often the age when parents say things like: “They suddenly became more sensitive.” “They take everything personally now.” “They worry more than before.” And they are usually right. At this stage, children are not simply reacting emotionally. They are beginning to build a deeper social identity. Their brains are becoming more aware of social evaluation and emotional meaning within relationships. Then comes a stage I personally believe is one of the most misunderstood of all: roughly ages eight to ten. Many parents expect things to stabilize by this point. Instead, some children become quieter, more introspective, more emotionally reactive, or seemingly disconnected. Others become easily bored, frustrated, or emotionally overwhelmed. And naturally, adults begin creating narratives around those changes. “They’re lazy.” “They’ve changed.” “They don’t care anymore.” But very often, what we are witnessing is neurological reorganization rather than deterioration. During this period, the brain begins a major process called synaptic pruning. Neural connections that are not frequently used begin to weaken, while frequently used pathways become stronger and more efficient. At the same time, children develop more complex emotional awareness, deeper thinking, and a richer internal world. Many children at this age begin asking bigger questions about themselves, relationships, fairness, identity, and belonging, even if they cannot fully articulate those thoughts yet. Sometimes what adults interpret as withdrawal is actually cognitive and emotional expansion happening internally. And then adolescence arrives, perhaps the stage that activates the most fear in parents. Teenagers begin separating psychologically from their parents as part of healthy development. Their need for autonomy increases while the emotional and reward systems of the brain become highly sensitive. Peer relationships become deeply important, emotions intensify, and risk-taking often increases. To many parents, this can feel frightening or even personal. But adolescence is not a broken relationship. It is a developmental transition. Teenagers still need boundaries, guidance, and emotional safety. Perhaps more than ever. But they also need space to develop identity, autonomy, and a sense of self outside the parent-child dynamic. And maybe this is one of the biggest challenges of parenting today: learning how to remain emotionally available without trying to control every stage of development out of fear. Modern parenting often places enormous pressure on parents to react perfectly at every moment. But children do not need perfect parents. They need regulated enough adults who are willing to stay curious about what behavior may actually be communicating. Because many times, children are not trying to give us a hard time. They are trying to organize a developing brain and nervous system inside a very overstimulating world. And perhaps the question we need to ask more often is not “How do I stop this behavior?” , but “What might this developing brain be trying to communicate through it?”
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By Maggie Pouplis June 3, 2026
Almost every parent experiences this more than once. Your child changes, and suddenly, you feel like you no longer fully understand them. The toddler who melts down over the “wrong” cup. The once easygoing school-aged child who suddenly becomes more sensitive, withdrawn, or reactive. The teenager who pulls away just when you feel the strongest urge to protect them. And somewhere in those moments, most parents begin searching for explanations. “Something changed.” “Someone is influencing them.” “They’ve become difficult.” “Social media is ruining this generation.” As parents, we naturally try to make sense of behavior. We look for causes because uncertainty feels uncomfortable, especially when it involves someone we love so deeply. But many times, what changes first is not the child’s character. It is the child’s developing brain. One of the most important things I learned during my training with the Jai Institute for Parenting was that behavior cannot be fully understood outside the context of relationship, nervous system development, and emotional safety. That perspective stayed with me and eventually led me to dive even deeper into developmental neuroscience and brain development. Because once you begin to understand how the brain develops, it stops looking like defiance, manipulation, laziness, or attitude. The behavior begins to look like development. In the early years of life, especially between ages two and four, children experience emotions intensely while still lacking the neurological maturity to regulate them independently. The areas of the brain responsible for impulse control, emotional regulation, planning, and perspective taking are still under construction. In other words, young children often feel enormous emotions inside very small nervous systems. This is why a toddler can completely fall apart because their banana broke in half or because you gave them the “wrong” spoon. To the adult brain, the reaction may seem dramatic. To the child’s nervous system, however, the distress is real. This does not mean children should grow up without boundaries . It means that in moments of emotional flooding, connection and regulation often need to come before teaching. As Dr. Daniel Siegel often explains, an overwhelmed brain cannot effectively access logic, learning, or problem-solving. The nervous system must first return to a state of safety before true learning can happen. This is where co-regulation becomes incredibly important. Children borrow our nervous systems long before they can consistently regulate themselves. They learn emotional regulation through repeated relational experiences with calm, connected adults. Of course, this does not mean parents must remain perfectly calm all the time. Parents are human beings with limits, stress, exhaustion, responsibilities, and their own nervous systems. What matters most is not perfection but repair, awareness, and the overall emotional climate of the relationship. As children move into the school-age years, something else begins to happen. Around ages five to seven, the social brain expands significantly. Children become increasingly aware of how others see them. Acceptance, belonging, comparison, fairness, and peer relationships begin carrying much more emotional weight. This is often the age when parents say things like: “They suddenly became more sensitive.” “They take everything personally now.” “They worry more than before.” And they are usually right. At this stage, children are not simply reacting emotionally. They are beginning to build a deeper social identity. Their brains are becoming more aware of social evaluation and emotional meaning within relationships. Then comes a stage I personally believe is one of the most misunderstood of all: roughly ages eight to ten. Many parents expect things to stabilize by this point. Instead, some children become quieter, more introspective, more emotionally reactive, or seemingly disconnected. Others become easily bored, frustrated, or emotionally overwhelmed. And naturally, adults begin creating narratives around those changes. “They’re lazy.” “They’ve changed.” “They don’t care anymore.” But very often, what we are witnessing is neurological reorganization rather than deterioration. During this period, the brain begins a major process called synaptic pruning. Neural connections that are not frequently used begin to weaken, while frequently used pathways become stronger and more efficient. At the same time, children develop more complex emotional awareness, deeper thinking, and a richer internal world. Many children at this age begin asking bigger questions about themselves, relationships, fairness, identity, and belonging, even if they cannot fully articulate those thoughts yet. Sometimes what adults interpret as withdrawal is actually cognitive and emotional expansion happening internally. And then adolescence arrives, perhaps the stage that activates the most fear in parents. Teenagers begin separating psychologically from their parents as part of healthy development. Their need for autonomy increases while the emotional and reward systems of the brain become highly sensitive. Peer relationships become deeply important, emotions intensify, and risk-taking often increases. To many parents, this can feel frightening or even personal. But adolescence is not a broken relationship. It is a developmental transition. Teenagers still need boundaries, guidance, and emotional safety. Perhaps more than ever. But they also need space to develop identity, autonomy, and a sense of self outside the parent-child dynamic. And maybe this is one of the biggest challenges of parenting today: learning how to remain emotionally available without trying to control every stage of development out of fear. Modern parenting often places enormous pressure on parents to react perfectly at every moment. But children do not need perfect parents. They need regulated enough adults who are willing to stay curious about what behavior may actually be communicating. Because many times, children are not trying to give us a hard time. They are trying to organize a developing brain and nervous system inside a very overstimulating world. And perhaps the question we need to ask more often is not “How do I stop this behavior?” , but “What might this developing brain be trying to communicate through it?”
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