Erica's Journey: From Educator to Empowering Parenting Coach

Jai Institute for Parenting • August 27, 2024
Erica's Journey: From Educator to Empowering Parenting Coach

In the bustling world of education, Erica Kesilman yearned for a deeper understanding and connection within the classroom and in her personal life. Her transition from a seasoned educator to a passionate parenting coach through her business, EK Coaching and Somatic Therapies, marks a remarkable journey of personal growth and professional transformation.


A New Path

Erica spent nearly two decades in the educational field, with extensive knowledge in child development, child psychology, and human development. Despite her expertise, she faced personal struggles in early childhood parenting with her daughter, which ignited a longing to understand behavior patterns more deeply. This quest for understanding and making conscious, value-aligned choices for her family led her to the Jai Institute's conscious parenting approach.

“I wanted to operate from a place of understanding and have more confidence in my parenting,” Erica recalls. “The tools and community provided by the Jai Institute were revolutionary and forward-thinking, helping me get to the root of behaviors, not just on the surface but beneath it.” She continues, “As a homeschooling mom, I'm now able to fit my business into my parenting by getting very clear on what's most important to me and the family.”


The Importance of Parent Coaching

From Erica's perspective as an educator, parent coaching is paramount. Traditional education systems often focus on modifications to intellectual and surface-level behavior. In contrast, the Jai Institute integrates evidence-based resources from attachment science, psychosomatics, and neuroscience. This comprehensive approach provided Erica with the tools to deeply understand her reactions and responses, transforming her view of human relationships and behaviors.


“By incorporating the mind and body, we can understand behaviors that are symptoms of the nervous system,” Erica explains. “Staying at the surface level can lead to roadblocks and even harm. The conscious parenting approach offers a complete picture of the human relational system, facilitating connection, peace, and harmony.”


Building a Practice from the Ground Up

Upon graduating from the Jai Institute, Erica built her practice with a community-first mindset. She began by identifying the needs and challenges within her community, drawing from her journey and the experiences of friends and family. This grassroots approach allowed her to address immediate needs by offering free talks, workshops, and resources.


“Face-to-face relationships are powerful,” Erica emphasizes. “Social media is helpful, but it's crucial to practice patience and grow your business in a way that aligns with your value system and personal needs.”


Balancing her business with homeschooling her children required clear prioritization and support systems. Erica emphasizes the importance of carving out dedicated time for family and business, ensuring she remains present and attuned to her children's needs while growing her coaching practice.


The Path to Becoming a Successful Parenting Coach

The most important aspect of any service-based business is the quality you can provide, which is even more important when your work impacts children and families. 


As a coach, it is vital that you’ve walked the path that you’ll be guiding your future clients down. Therefore, as a parenting coach, your personal growth and transformation are the foundation of your confidence and certainty that you can support growth and transformation in others. 


Erica shares that “it comes down to a matter of deep understanding of your own patterning and reactions and responses. With that understanding, there's a huge transformation in how you look at the world and how you look at human relationships or behaviors.”


Through your own experiences of the benefits of coaching, being coached, and watching others be coached (because no two families are alike!), you’ll begin to integrate the importance of coaching when it comes to shifting reactive, conditioned behavior patterns in adults.


Evolution of Her Coaching Business

Over the past five years, Erica's coaching business has evolved significantly. Transitioning from an educational background to a coaching role required a shift from a hierarchical, top-down approach to a co-creative, curiosity-driven model. This shift emphasized presence and attunement, allowing Erica to guide her clients toward their truth and aspirations.


“For me, it was about learning a new skill – being present and attuned to my clients,” Erica reflects. “This presence helps guide them in powerful ways, closer to their truth and what they want to create for their lives.”


Erica's passion for somatic work and neuroscience led her to further her certifications, enriching her coaching practice with a deeper understanding of the mind-body connection. This expanded knowledge base has allowed her to support her clients more effectively, offering a holistic approach to their personal growth and family dynamics.


Resilience and Growth

Building a business from the ground up comes with challenges, including rejection and setbacks. However, Erica's resilience and commitment to her vision have been instrumental in her growth. She emphasizes the importance of understanding that failures and rejections are common in entrepreneurship, especially for those new to the field.


“It's empowering to overcome common hurdles,” Erica shares. “Now, I'm in a space where I can support a wider audience on a bigger scale.”


The Heart of Coaching

You can feel Erica’s passion for her work, fueled by the transformative impact she witnesses in her clients. The profound changes in their relationships with their co-parents, children, and themselves bring immense satisfaction and fulfillment.


“Seeing someone's heart open up and connect deeply with their family is heart-expanding,” Erica says, her voice filled with emotion. “It's hard to put into words how amazing it is to witness such transformations.”


Erica's journey from educator to parenting coach is a testament to the power of understanding, resilience, and heartfelt connection. Her business, EK Coaching, and Somatic Therapies, continues to thrive, driven by her passion for empowering parents and fostering lifelong curiosity and growth in children.


For those considering a similar path, Erica's story is an inspiring example of how personal struggles can lead to profound professional transformations, ultimately positively impacting families and communities.

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By Maggie Pouplis June 3, 2026
Almost every parent experiences this more than once. Your child changes, and suddenly, you feel like you no longer fully understand them. The toddler who melts down over the “wrong” cup. The once easygoing school-aged child who suddenly becomes more sensitive, withdrawn, or reactive. The teenager who pulls away just when you feel the strongest urge to protect them. And somewhere in those moments, most parents begin searching for explanations. “Something changed.” “Someone is influencing them.” “They’ve become difficult.” “Social media is ruining this generation.” As parents, we naturally try to make sense of behavior. We look for causes because uncertainty feels uncomfortable, especially when it involves someone we love so deeply. But many times, what changes first is not the child’s character. It is the child’s developing brain. One of the most important things I learned during my training with the Jai Institute for Parenting was that behavior cannot be fully understood outside the context of relationship, nervous system development, and emotional safety. That perspective stayed with me and eventually led me to dive even deeper into developmental neuroscience and brain development. Because once you begin to understand how the brain develops, it stops looking like defiance, manipulation, laziness, or attitude. The behavior begins to look like development. In the early years of life, especially between ages two and four, children experience emotions intensely while still lacking the neurological maturity to regulate them independently. The areas of the brain responsible for impulse control, emotional regulation, planning, and perspective taking are still under construction. In other words, young children often feel enormous emotions inside very small nervous systems. This is why a toddler can completely fall apart because their banana broke in half or because you gave them the “wrong” spoon. To the adult brain, the reaction may seem dramatic. To the child’s nervous system, however, the distress is real. This does not mean children should grow up without boundaries . It means that in moments of emotional flooding, connection and regulation often need to come before teaching. As Dr. Daniel Siegel often explains, an overwhelmed brain cannot effectively access logic, learning, or problem-solving. The nervous system must first return to a state of safety before true learning can happen. This is where co-regulation becomes incredibly important. Children borrow our nervous systems long before they can consistently regulate themselves. They learn emotional regulation through repeated relational experiences with calm, connected adults. Of course, this does not mean parents must remain perfectly calm all the time. Parents are human beings with limits, stress, exhaustion, responsibilities, and their own nervous systems. What matters most is not perfection but repair, awareness, and the overall emotional climate of the relationship. As children move into the school-age years, something else begins to happen. Around ages five to seven, the social brain expands significantly. Children become increasingly aware of how others see them. Acceptance, belonging, comparison, fairness, and peer relationships begin carrying much more emotional weight. This is often the age when parents say things like: “They suddenly became more sensitive.” “They take everything personally now.” “They worry more than before.” And they are usually right. At this stage, children are not simply reacting emotionally. They are beginning to build a deeper social identity. Their brains are becoming more aware of social evaluation and emotional meaning within relationships. Then comes a stage I personally believe is one of the most misunderstood of all: roughly ages eight to ten. Many parents expect things to stabilize by this point. Instead, some children become quieter, more introspective, more emotionally reactive, or seemingly disconnected. Others become easily bored, frustrated, or emotionally overwhelmed. And naturally, adults begin creating narratives around those changes. “They’re lazy.” “They’ve changed.” “They don’t care anymore.” But very often, what we are witnessing is neurological reorganization rather than deterioration. During this period, the brain begins a major process called synaptic pruning. Neural connections that are not frequently used begin to weaken, while frequently used pathways become stronger and more efficient. At the same time, children develop more complex emotional awareness, deeper thinking, and a richer internal world. Many children at this age begin asking bigger questions about themselves, relationships, fairness, identity, and belonging, even if they cannot fully articulate those thoughts yet. Sometimes what adults interpret as withdrawal is actually cognitive and emotional expansion happening internally. And then adolescence arrives, perhaps the stage that activates the most fear in parents. Teenagers begin separating psychologically from their parents as part of healthy development. Their need for autonomy increases while the emotional and reward systems of the brain become highly sensitive. Peer relationships become deeply important, emotions intensify, and risk-taking often increases. To many parents, this can feel frightening or even personal. But adolescence is not a broken relationship. It is a developmental transition. Teenagers still need boundaries, guidance, and emotional safety. Perhaps more than ever. But they also need space to develop identity, autonomy, and a sense of self outside the parent-child dynamic. And maybe this is one of the biggest challenges of parenting today: learning how to remain emotionally available without trying to control every stage of development out of fear. Modern parenting often places enormous pressure on parents to react perfectly at every moment. But children do not need perfect parents. They need regulated enough adults who are willing to stay curious about what behavior may actually be communicating. Because many times, children are not trying to give us a hard time. They are trying to organize a developing brain and nervous system inside a very overstimulating world. And perhaps the question we need to ask more often is not “How do I stop this behavior?” , but “What might this developing brain be trying to communicate through it?”
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By Maggie Pouplis June 3, 2026
Almost every parent experiences this more than once. Your child changes, and suddenly, you feel like you no longer fully understand them. The toddler who melts down over the “wrong” cup. The once easygoing school-aged child who suddenly becomes more sensitive, withdrawn, or reactive. The teenager who pulls away just when you feel the strongest urge to protect them. And somewhere in those moments, most parents begin searching for explanations. “Something changed.” “Someone is influencing them.” “They’ve become difficult.” “Social media is ruining this generation.” As parents, we naturally try to make sense of behavior. We look for causes because uncertainty feels uncomfortable, especially when it involves someone we love so deeply. But many times, what changes first is not the child’s character. It is the child’s developing brain. One of the most important things I learned during my training with the Jai Institute for Parenting was that behavior cannot be fully understood outside the context of relationship, nervous system development, and emotional safety. That perspective stayed with me and eventually led me to dive even deeper into developmental neuroscience and brain development. Because once you begin to understand how the brain develops, it stops looking like defiance, manipulation, laziness, or attitude. The behavior begins to look like development. In the early years of life, especially between ages two and four, children experience emotions intensely while still lacking the neurological maturity to regulate them independently. The areas of the brain responsible for impulse control, emotional regulation, planning, and perspective taking are still under construction. In other words, young children often feel enormous emotions inside very small nervous systems. This is why a toddler can completely fall apart because their banana broke in half or because you gave them the “wrong” spoon. To the adult brain, the reaction may seem dramatic. To the child’s nervous system, however, the distress is real. This does not mean children should grow up without boundaries . It means that in moments of emotional flooding, connection and regulation often need to come before teaching. As Dr. Daniel Siegel often explains, an overwhelmed brain cannot effectively access logic, learning, or problem-solving. The nervous system must first return to a state of safety before true learning can happen. This is where co-regulation becomes incredibly important. Children borrow our nervous systems long before they can consistently regulate themselves. They learn emotional regulation through repeated relational experiences with calm, connected adults. Of course, this does not mean parents must remain perfectly calm all the time. Parents are human beings with limits, stress, exhaustion, responsibilities, and their own nervous systems. What matters most is not perfection but repair, awareness, and the overall emotional climate of the relationship. As children move into the school-age years, something else begins to happen. Around ages five to seven, the social brain expands significantly. Children become increasingly aware of how others see them. Acceptance, belonging, comparison, fairness, and peer relationships begin carrying much more emotional weight. This is often the age when parents say things like: “They suddenly became more sensitive.” “They take everything personally now.” “They worry more than before.” And they are usually right. At this stage, children are not simply reacting emotionally. They are beginning to build a deeper social identity. Their brains are becoming more aware of social evaluation and emotional meaning within relationships. Then comes a stage I personally believe is one of the most misunderstood of all: roughly ages eight to ten. Many parents expect things to stabilize by this point. Instead, some children become quieter, more introspective, more emotionally reactive, or seemingly disconnected. Others become easily bored, frustrated, or emotionally overwhelmed. And naturally, adults begin creating narratives around those changes. “They’re lazy.” “They’ve changed.” “They don’t care anymore.” But very often, what we are witnessing is neurological reorganization rather than deterioration. During this period, the brain begins a major process called synaptic pruning. Neural connections that are not frequently used begin to weaken, while frequently used pathways become stronger and more efficient. At the same time, children develop more complex emotional awareness, deeper thinking, and a richer internal world. Many children at this age begin asking bigger questions about themselves, relationships, fairness, identity, and belonging, even if they cannot fully articulate those thoughts yet. Sometimes what adults interpret as withdrawal is actually cognitive and emotional expansion happening internally. And then adolescence arrives, perhaps the stage that activates the most fear in parents. Teenagers begin separating psychologically from their parents as part of healthy development. Their need for autonomy increases while the emotional and reward systems of the brain become highly sensitive. Peer relationships become deeply important, emotions intensify, and risk-taking often increases. To many parents, this can feel frightening or even personal. But adolescence is not a broken relationship. It is a developmental transition. Teenagers still need boundaries, guidance, and emotional safety. Perhaps more than ever. But they also need space to develop identity, autonomy, and a sense of self outside the parent-child dynamic. And maybe this is one of the biggest challenges of parenting today: learning how to remain emotionally available without trying to control every stage of development out of fear. Modern parenting often places enormous pressure on parents to react perfectly at every moment. But children do not need perfect parents. They need regulated enough adults who are willing to stay curious about what behavior may actually be communicating. Because many times, children are not trying to give us a hard time. They are trying to organize a developing brain and nervous system inside a very overstimulating world. And perhaps the question we need to ask more often is not “How do I stop this behavior?” , but “What might this developing brain be trying to communicate through it?”
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