5 Things to Know About Being a Parenting Coach

Sarah R. Moore • September 20, 2021
5 Things to Know About Being a Parenting Coach

If you’re thinking about being a parenting coach so you can help create a more peaceful, compassionate, and loving world, this guide can help you. Many people assume that a parenting coach is someone who already has all the answers (or at least needs to act like they do), and who gives advice about how to raise children. They might also worry about becoming a parenting coach when they, themselves, are not a “perfect” parent with “perfect” children.


You might be surprised to learn, however, that giving advice isn’t a parenting coach’s primary role or objective. Furthermore, no one expects you to be perfect (phew)! We’re all just doing the best we can, and that’s true for parenting coaches, too. 


The thing is, a good parenting coach doesn’t pretend to have a one-size-fits-all answer for every family’s unique situation. To the contrary, they’ll work with you to help you discover
your own best way to parent. They’re there to help you find peace – not to tell you what to do. 


That’s a refreshing shift, isn’t it?


This paradigm shift is certainly good news for you if you’re considering becoming a parenting coach. You don’t have to know all the answers, because as luck would have it, every answer that’s “right” will differ, family by family.


Moreover, good parent coaching is parent-centric. Rather than being focused solely on the child and their behavior (as if the parent is an unrelated entity!), a parenting coach works to understand the dynamics of the adult/child relationship – and empower the parent to heal, problem solve, and assess situations from the inside out. 


In this article, we’ll cover not only what a parenting coach does, but also five unexpected surprises you might not realize often come with this work.


What Does a Parenting Coach Do?

A parenting coach takes several steps to help ensure they’re supporting parents effectively. For instance, effective parenting coaches will do the following:


  • Complete a researched-based parenting coach certificate program


  • Learn the latest science about child development, brain and attachment research, and other important topics related to parenting optimally


  • Focus on empathy, active listening, and supporting their clients in the ways they’re needed most, not forcing on a particular “agenda”


This article describes more detail of
what a parenting coach does


It’s much more than that, however. Becoming a parenting coach also transforms you – the coach – from the inside out, in wonderfully meaningful ways. Here’s more of what you can expect. 


5 Things to Know about Being a Parenting Coach

1. You naturally expand your problem-solving skills


You may be surprised to learn that when you’re exposed to lots of different clients and unfamiliar situations, your own creativity and problem-solving skills increase. You’ll surprise yourself by coming up with ideas you’d likely not have considered before, for yourself and for the clients you support. 


This creativity lends itself to greater flexibility, which is hugely beneficial to you and those around you. 


2. You’ll increase your capacity for personal growth


As your creativity grows, so does your capacity for personal growth. Some relationships actually become easier, even if they seemed fine beforehand. You’ll find yourself in tune with a deeper level of introspection and connection with others. From there, healing and new patterns can evolve in your life. 


3. Your curiosity will grow


As we grow in these ways, we become more naturally curious about the world and the people around us. In some ways, as a parenting coach, we’re invited to explore how much we don’t know – and this is actually a very good thing. 


We stop defaulting to the ways we’ve always thought about or done certain things. We replace judgment with open-mindedness and compassion; we embrace a new level of comfort within the uncertain. We open our hearts to infinite possibilities, all stemming from the seed of our innate curiosity and wonder.


4. Your relationships with others may improve


When we embrace this newfound level of open heartedness, we may find a deeper sense of peace within ourselves, and more grace for others. 


By embodying this greater sense of inner peace, we’re able to share it more naturally with our clients and in our everyday encounters. We can witness transformations we hadn’t even considered within the realm of possibility. 


5. You’ll learn to accept yourself on a deeper level


We may find ourselves healing in all sorts of ways we didn’t realize were awaiting a new level of calm and gratitude – and of deeper acceptance of ourselves. 


We move from being our own worst critic, as the adage goes, to holding space for ourselves; for learning to love ourselves in whole new ways.


All of These Small Transformations Improve our Coaching – and Profoundly Change the World for the Better

If you’re wondering what qualities make a good coach and how any of this relates to working with clients, you’ll be amazed at how inner work can lead to incredible transformation. Every step forward we take internally broadens our ability to support others with compassion, empathy, and deep connection. 


From here, you can subtly yet profoundly change the hearts of your clients, and therefore, help create a more peaceful, compassionate, and loving world. This is no hyperbole. You really can make an incredible impact.


What Do Parenting Coach Jobs Entail?

Whether you choose to be an online parenting coach or offer in-person sessions, one of the great benefits of parenting coaching is incredible flexibility. 


  • Do you like working 1:1 with parents you know personally? Great. You can do that.


  • Do you prefer working with people outside of your social circle? Perfect. It’s fair game.


  • Is group coaching more your thing? Fantastic. 


  • Couples coaching? Totally possible.


You can do any of these, or whatever combination of them, feels right for you. You can also shift your approach when necessary. Parent coaching can be as fluid or fixed as you’d like it to be.


Furthermore, you can set your own schedule, decide how many clients you want to take, and set your own rates. Few other jobs offer this incredible amount of flexibility.


How Do You Become a Parenting Coach?

You’ve already completed step one. You’re here, and you’re curious!


From this point forward, it’s smooth sailing. You can explore
getting your parenting coach certification here. If the process resonates with you, you’ll begin your journey by speaking with our Director of Admissions and then completing coursework with one of our Master Trainers.


You’ll have plenty of hands-on work, including a practice client, to help you feel at ease with the journey of being a parenting coach. You’ll be empowered to truly make a difference in the world around you, one heart at a time – starting with your own. 

Meet Your Author, Sarah R. Moore

Sarah R. Moore is the author of Peaceful Discipline: Story Teaching, Brain Science & Better Behavior, the founder of Dandelion Seeds Positive Parenting, and a Master Trainer for the Jai Institute for Parenting. She's a public speaker, armchair neuroscientist, and most importantly, a Mama. She's a lifelong learner with training in child development, trauma recovery, interpersonal neurobiology, and improv comedy. She helps bring JOY, EASE, and CONNECTION back to families around the globe. Her work has been featured internationally in print, online, on the radio, and on TV. Follow her on Instagram, Facebook, YouTube, TikTok, Pinterest & Twitter.

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By Maggie Pouplis June 3, 2026
Almost every parent experiences this more than once. Your child changes, and suddenly, you feel like you no longer fully understand them. The toddler who melts down over the “wrong” cup. The once easygoing school-aged child who suddenly becomes more sensitive, withdrawn, or reactive. The teenager who pulls away just when you feel the strongest urge to protect them. And somewhere in those moments, most parents begin searching for explanations. “Something changed.” “Someone is influencing them.” “They’ve become difficult.” “Social media is ruining this generation.” As parents, we naturally try to make sense of behavior. We look for causes because uncertainty feels uncomfortable, especially when it involves someone we love so deeply. But many times, what changes first is not the child’s character. It is the child’s developing brain. One of the most important things I learned during my training with the Jai Institute for Parenting was that behavior cannot be fully understood outside the context of relationship, nervous system development, and emotional safety. That perspective stayed with me and eventually led me to dive even deeper into developmental neuroscience and brain development. Because once you begin to understand how the brain develops, it stops looking like defiance, manipulation, laziness, or attitude. The behavior begins to look like development. In the early years of life, especially between ages two and four, children experience emotions intensely while still lacking the neurological maturity to regulate them independently. The areas of the brain responsible for impulse control, emotional regulation, planning, and perspective taking are still under construction. In other words, young children often feel enormous emotions inside very small nervous systems. This is why a toddler can completely fall apart because their banana broke in half or because you gave them the “wrong” spoon. To the adult brain, the reaction may seem dramatic. To the child’s nervous system, however, the distress is real. This does not mean children should grow up without boundaries . It means that in moments of emotional flooding, connection and regulation often need to come before teaching. As Dr. Daniel Siegel often explains, an overwhelmed brain cannot effectively access logic, learning, or problem-solving. The nervous system must first return to a state of safety before true learning can happen. This is where co-regulation becomes incredibly important. Children borrow our nervous systems long before they can consistently regulate themselves. They learn emotional regulation through repeated relational experiences with calm, connected adults. Of course, this does not mean parents must remain perfectly calm all the time. Parents are human beings with limits, stress, exhaustion, responsibilities, and their own nervous systems. What matters most is not perfection but repair, awareness, and the overall emotional climate of the relationship. As children move into the school-age years, something else begins to happen. Around ages five to seven, the social brain expands significantly. Children become increasingly aware of how others see them. Acceptance, belonging, comparison, fairness, and peer relationships begin carrying much more emotional weight. This is often the age when parents say things like: “They suddenly became more sensitive.” “They take everything personally now.” “They worry more than before.” And they are usually right. At this stage, children are not simply reacting emotionally. They are beginning to build a deeper social identity. Their brains are becoming more aware of social evaluation and emotional meaning within relationships. Then comes a stage I personally believe is one of the most misunderstood of all: roughly ages eight to ten. Many parents expect things to stabilize by this point. Instead, some children become quieter, more introspective, more emotionally reactive, or seemingly disconnected. Others become easily bored, frustrated, or emotionally overwhelmed. And naturally, adults begin creating narratives around those changes. “They’re lazy.” “They’ve changed.” “They don’t care anymore.” But very often, what we are witnessing is neurological reorganization rather than deterioration. During this period, the brain begins a major process called synaptic pruning. Neural connections that are not frequently used begin to weaken, while frequently used pathways become stronger and more efficient. At the same time, children develop more complex emotional awareness, deeper thinking, and a richer internal world. Many children at this age begin asking bigger questions about themselves, relationships, fairness, identity, and belonging, even if they cannot fully articulate those thoughts yet. Sometimes what adults interpret as withdrawal is actually cognitive and emotional expansion happening internally. And then adolescence arrives, perhaps the stage that activates the most fear in parents. Teenagers begin separating psychologically from their parents as part of healthy development. Their need for autonomy increases while the emotional and reward systems of the brain become highly sensitive. Peer relationships become deeply important, emotions intensify, and risk-taking often increases. To many parents, this can feel frightening or even personal. But adolescence is not a broken relationship. It is a developmental transition. Teenagers still need boundaries, guidance, and emotional safety. Perhaps more than ever. 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Almost every parent experiences this more than once. Your child changes, and suddenly, you feel like you no longer fully understand them. The toddler who melts down over the “wrong” cup. The once easygoing school-aged child who suddenly becomes more sensitive, withdrawn, or reactive. The teenager who pulls away just when you feel the strongest urge to protect them. And somewhere in those moments, most parents begin searching for explanations. “Something changed.” “Someone is influencing them.” “They’ve become difficult.” “Social media is ruining this generation.” As parents, we naturally try to make sense of behavior. We look for causes because uncertainty feels uncomfortable, especially when it involves someone we love so deeply. But many times, what changes first is not the child’s character. It is the child’s developing brain. One of the most important things I learned during my training with the Jai Institute for Parenting was that behavior cannot be fully understood outside the context of relationship, nervous system development, and emotional safety. That perspective stayed with me and eventually led me to dive even deeper into developmental neuroscience and brain development. Because once you begin to understand how the brain develops, it stops looking like defiance, manipulation, laziness, or attitude. The behavior begins to look like development. In the early years of life, especially between ages two and four, children experience emotions intensely while still lacking the neurological maturity to regulate them independently. The areas of the brain responsible for impulse control, emotional regulation, planning, and perspective taking are still under construction. In other words, young children often feel enormous emotions inside very small nervous systems. This is why a toddler can completely fall apart because their banana broke in half or because you gave them the “wrong” spoon. To the adult brain, the reaction may seem dramatic. To the child’s nervous system, however, the distress is real. This does not mean children should grow up without boundaries . It means that in moments of emotional flooding, connection and regulation often need to come before teaching. As Dr. Daniel Siegel often explains, an overwhelmed brain cannot effectively access logic, learning, or problem-solving. The nervous system must first return to a state of safety before true learning can happen. This is where co-regulation becomes incredibly important. Children borrow our nervous systems long before they can consistently regulate themselves. They learn emotional regulation through repeated relational experiences with calm, connected adults. Of course, this does not mean parents must remain perfectly calm all the time. Parents are human beings with limits, stress, exhaustion, responsibilities, and their own nervous systems. What matters most is not perfection but repair, awareness, and the overall emotional climate of the relationship. As children move into the school-age years, something else begins to happen. Around ages five to seven, the social brain expands significantly. Children become increasingly aware of how others see them. Acceptance, belonging, comparison, fairness, and peer relationships begin carrying much more emotional weight. This is often the age when parents say things like: “They suddenly became more sensitive.” “They take everything personally now.” “They worry more than before.” And they are usually right. At this stage, children are not simply reacting emotionally. They are beginning to build a deeper social identity. Their brains are becoming more aware of social evaluation and emotional meaning within relationships. Then comes a stage I personally believe is one of the most misunderstood of all: roughly ages eight to ten. Many parents expect things to stabilize by this point. Instead, some children become quieter, more introspective, more emotionally reactive, or seemingly disconnected. Others become easily bored, frustrated, or emotionally overwhelmed. And naturally, adults begin creating narratives around those changes. “They’re lazy.” “They’ve changed.” “They don’t care anymore.” But very often, what we are witnessing is neurological reorganization rather than deterioration. During this period, the brain begins a major process called synaptic pruning. Neural connections that are not frequently used begin to weaken, while frequently used pathways become stronger and more efficient. At the same time, children develop more complex emotional awareness, deeper thinking, and a richer internal world. Many children at this age begin asking bigger questions about themselves, relationships, fairness, identity, and belonging, even if they cannot fully articulate those thoughts yet. Sometimes what adults interpret as withdrawal is actually cognitive and emotional expansion happening internally. And then adolescence arrives, perhaps the stage that activates the most fear in parents. Teenagers begin separating psychologically from their parents as part of healthy development. Their need for autonomy increases while the emotional and reward systems of the brain become highly sensitive. Peer relationships become deeply important, emotions intensify, and risk-taking often increases. To many parents, this can feel frightening or even personal. But adolescence is not a broken relationship. It is a developmental transition. Teenagers still need boundaries, guidance, and emotional safety. Perhaps more than ever. 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